The Most Counterfeited Brand of the Season – UGG Australia

I just want to share this article by Joanna Douglas on Shine that was published a few days ago. May it also serve as a warning to boot lovers out there too.

Luxury items from big-name brands are ultra-popular holiday gifts, but with so many impostors out there, it’s extra important to be sure you’re buying the real thing … if you’re looking to buy any of the goods listed below, you’ll want to be extra careful about where you buy the item and examine it closely or check the store’s return policy before you commit. Behold! The top 10 most counterfeited items of 2010:

  1. UGGs
  2. Coach handbags and leather items
  3. Tiffany’s
  4. Athletic jerseys
  5. Perfume
  6. Nike sneakers (especially Air Yeezy and Air Jordans)
  7. Ed Hardy and Juicy brands
  8. Watches (like Rolex, Omega, and Tag Heuer)
  9. North Face
  10. DVDs (especially box sets of TV series)

So everyone, please be careful about the UGGs you buy this season. Shopping in person at an UGG Australia store is your best guarantee against purchasing fakes, but if shopping online is your only option, please do check first if they are an authorized retailer or not.

You can find the list of UGG Australia authorized online dealers here. To find an authorized retailer nearest you, please use the dealer locator here. Also, you can arm yourself with information about counterfeit UGGs to protect yourself against the frauds and scams that abound online.

We recommend you read our comprehensive post on How to Spot Fake Uggs which discusses the 10 things you should check before purchasing UGGs. Things to check include the fur, the tags, the soles and the overall quality, but the first and foremost thing to check is the reputation of who and where you’re buying from.

Britney SpearsBritney Spears in UGG boots leaving with her bodyguards after shopping at Target in Los Angeles on September 30, 2009

Shop wisely!

Credit: WENN

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