If us women are obsessed with shoes, there are those obsessed with studying our obsession with shoes!
Co-operative Insurance conducted a new study on women’s shoe-related habits that delved into topics such as how much money we spend on shoes, for how long we keep shoes and the most common reasons why we buy shoes.
The most shocking thing the study found out? That almost every woman has 11 pristine or hardly worn pairs of shoes that’ll never see the light of day.
Rebecca Bloomwood (played by Isla Fisher) sits amongst her shoes in the 2009 rom-com “Confessions of a Shopaholic”
If that were true and so was this previous study that says the average woman owns 17 pairs of shoes, does this mean that women generally live on only 6 pairs of shoes?
We understand that there are pairs that are in heavy rotation and those that only come out for special occasions, but all of those totaling to JUST 6 pairs of shoes is ridiculous for us here on YNS (Justin Bieber buys that many pairs of shoes in just ONE shopping trip!).
How do you narrow this down to just 6 pairs?
We’re also not quite sure what an insurance company is doing conducting a study on women’s shoes, but since they also presented data saying that those unworn shoes total to over $650, we spend about $60 on average for each pair and we fuel our shoe addiction with 8 new pairs annually, we’re thinking that maybe they’re more interested in showing how much money we’re “frittering away” on shoes instead of on their insurance products.
They also might be thinking of coming up with a product that offers insurance on shoes, especially after the Daily Mail has quoted the head of home insurance at the Co-operative Lee Mooney as saying, “It’s staggering to think about how much the average woman’s shoe collection could be worth. Whereas a few decades ago shoes may have been considered an indulgent purchase, it’s now the norm to spend a considerable amount of money on them every year.”
Hmm, shoe insurance… we’ve always known that shoes are serious business.
Some more interesting facts from the study:
Nearly a third of the 3,000 women surveyed admit to buying shoes that were the wrong size simply because they liked them
Women buy shoes mainly to go with a new outfit, followed by to cheer themselves up, to stay on-trend and to fuel a shoe obsession lastly
More than half (55%) keep shoes in their closets but 1 in 5 admit to stashing them in the living room, scattered around the house and even in the car
Most women will wear shoes for 3 years before binning them
More than a fifth (21%) can’t bear to part with their shoes and will never throw an old pair away