Miu Miu: The Sister Brand of Prada That Embraces Femininity and Boldness

Please subscribe to our newsletter to receive updates from Your Next Shoes. This post may contain affiliate links. Please see our disclosure for more details.

Miu Miu is the sister company of Prada, founded by Miuccia Prada in 1992.

Miu Miu, a luxury Italian high-fashion brand specializing in women's footwear, clothing, and accessories, is a wholly-owned subsidiary of PradaMiu Miu, a luxury Italian high-fashion brand specializing in women’s footwear, clothing, and accessories, is a wholly-owned subsidiary of Prada (Credit: Report / Shutterstock)

The name ‘Miu Miu’ is a nod to the childhood nickname given to Miuccia by her family. The Prada Group describes Miu Miu as “the most unrestrained portrayal of Miuccia Prada’s creativity.”

Its aesthetic is focused on a rebellious but seductive look that is unapologetically feminine.

Twin sisters Ami Suzuki and Aya Suzuki attend the Miu Miu showTwin sisters Ami Suzuki and Aya Suzuki attend the Miu Miu show as part of the Paris Fashion Week Womenswear Fall/Winter 2020/2021 on March 3, 2020, in Paris, France (Credit: WENN)

While Prada sticks to streamlines and minimalistic silhouettes, Miu Miu is all about color and sparkle.

While Prada is often characterized by its more conservative design approach, Miu Miu serves as the creative playground for the company, where experimentation thrives, and new ideas take shape within the Prada Group.

Miu Miu has around 170 monobrand stores worldwide and can also be found in most luxury department storesMiu Miu has around 170 monobrand stores worldwide and can also be found in most luxury department stores (Credit: Fotokon / Shutterstock)

As a brand that celebrates the female form, Miu Miu launched its ‘Women’s Tales’ initiative in 2011, focusing on using female directors to create short films.

Rebecca Rittenhouse, Sydney Sweeney, and Scarlett Johansson wearing Miu Miu outfitsRebecca Rittenhouse, Sydney Sweeney, and Scarlett Johansson wearing Miu Miu outfits (Credit: Avalon / WENN)

While Prada typically uses more mainstream global ambassadors, Miu Miu has a track record of choosing teenagers and younger women, including Hailee Steinfeld and Elle Fanning. Other celebrity fans include Lucy Hale, Camila Mendes, Zaya Wade, Sydney Sweeney, and Venus Williams.

While the pricing positioning of the brands is similar, the most expensive Miu Miu handbags typically cost less than the priciest Prada offerings.

At the time of writing, Prada carried suitcases priced around $10,000. The most expensive Miu Miu product is a handbag costing $3,100.

Slip into these embellished buckle Miu Miu mules and add some spark to your daySlip into these embellished buckle Miu Miu mules and add some spark to your day

What Celebrities Say About Miu Miu: Quotes from Hollywood’s Biggest Stars

“I love Michael Kors! I also love Miu Miu shoes – they’re fabulous, I have so many pairs.” – Bella Thorne

“I love Prada, Miu Miu, and Zimmermann. And, apparently, I love Carolina Herrera.” – Sydney Sweeney

“I like everything from Miu Miu. Dolce & Gabbana cocktail dresses are a party essential; they’re so flattering.” – Harley Viera-Newton

“My Miu Miu gown at the Golden Globes was the first time I had anything custom-made for me.” – Sadie Sink

“I love Miu Miu for its playfulness; Chanel is cool because it’s classic and edgy, and Marc Jacobs really captures the spirit of youth in my opinion.” – Skai Jackson

“I like what Proenza Schouler is doing. I also love the Miu Miu chunky embellished shoes and really like Prada as well.” – Ashley Madekwe

“I spend a lot of time on eBay buying vintage. I also really like Alexander Wang, Miu Miu, Vivienne Westwood, McQueen, and Balmain.” – Katie McGrath

“I’ve got an amazing pair of Miu Miu green-mirrored platforms that I think were from one of their first collections. They’re pretty special. I wore them when I was younger, and I had no idea how precious they were.” – Daisy Lowe

“Accessories are key – nothing beats a cool Panama hat or statement shades – look to Maison Michel or Miu Miu for inspiration.” – Poppy Delevingne

“With stores like Topshop and H&M you can find really great stuff, but I do like designer things as well, and I’m lucky because they approach me to wear their stuff. I really love Miu Miu.” – Saoirse Ronan

“Christian Louboutin – his shoes are classic and can be worn for any occasion. I love the feel of Prada shoes and the comfort of Fendi. I like Miu Miu and Nicholas Kirkwood. A shoe can decide how stylish you are.” – Shilpa Shetty

“I bought my first pair of pointy-toed Miu Miu shoes with a kitten heel from Barneys. They were $200, and it was a big deal. I wore them with a pleated black Benetton skirt and a white shirt. I looked like a waitress.” – Eva Chen