When you’re a celebrity and you own a fashion line, it’s only natural that you become your brand’s biggest marketer. And, it looks like Lauren Conrad‘s blatant self-promotion has been working to her advantage.
The jeans designer pimped her ready-to-wear line, LC Lauren Conrad, at the opening of Intrigue Nightclub in Las Vegas.
Lauren wears her blonde hair down at the grand opening Of Intrigue Nightclub held on April 29, 2016, inside Wynn Hotel & Casino in Las Vegas (Credit: / DJDM / Judy Eddy / WENN)
LC Lauren Conrad is a line started in partnership with Kohl’s circa 2009, and it officially made its runway debut at New York Fashion Week last year.
Lauren Conrad wears a Roland Mouret dress on the red carpet of the Intrigue Nightclub grand opening (Credit: / DJDM / Judy Eddy / WENN)
Lauren was photographed in her brand’s sandals paired with a gorgeous navy blue dress by Roland Mouret.
Lauren Conrad’s feet in sandals from her LC Lauren Conrad shoe line (Credit: / DJDM / Judy Eddy / WENN)
While the People’s Revolution star still has her Paper Crowns project going, she and the Kohl’s team have never missed a collection.
In addition to Lauren, fellow a-listers Vanessa Hudgens, Kate Hudson, and Olivia Culpo also dropped by the nightclub’s grand opening.
You can order the former reality television star’s sandals from her self-named brand at Kohl’s.
LC Lauren Conrad Runway Collection Ankle Strap Women’s High Heels, $59.99
Lauren Conrad launched LC Lauren Conrad at Kohl’s in 2009 (Credit: LC Lauren Conrad’s Instagram)
Black open-toe sandals with double-straps across top
The LC Lauren Conrad collection is inspired by the carefree yet confident designer herself (Credit: LC Lauren Conrad’s Instagram)
Rose gold metallic sandals with double-straps across top
Rose gold metallic LC Lauren Conrad ankle-strap high heels
Women’s LC Lauren Conrad ankle-strap high heels
Light blue LC Lauren Conrad ankle-strap high heels