Step into the world of Lucy Choi London, a footwear label where elegance and comfort intertwine seamlessly. Founded by shoe designer Lucy Choi, the niece of the legendary Jimmy Choo, Lucy Choi London embodies the essence of luxury footwear, catering to the discerning woman who seeks style and versatility in every step.
For over a decade, Lucy Choi honed her craft as Managing Director at French Sole, where she gained invaluable experience in high-end footwear. Inspired by her rich heritage and passion for creating timeless designs, she embarked on a journey to establish her brand, Lucy Choi London.
In 2012, Lucy Choi founded her footwear brand, Lucy Choi London, and by 2015, she opened her first boutique on Connaught Street in Central London.
Lucy Choi London, a testament to her vision and expertise, once offered an exquisite footwear collection. The label had a diverse range, from red-carpet-worthy heels to Saint-Tropez-inspired sandals. It catered to various occasions and styles, including statement-making boots and effortlessly chic sneakers. However, both the website and store are now closed.
10 Must-Have Lucy Choi London Shoes
Cheryl Cole’s Fashion Statement: Lucy Choi London Crocodile Pumps
In October 2014, Cheryl Fernandez-Versini (Cheryl Cole) appeared at the ITV Studios in London as a guest on ‘This Morning’ with her ‘The X Factor’ finalists. She also visited BBC Radio 1 to promote her album, Only Human, released on November 10, 2014.
Lauren Platt, Stephanie Nala, and Cheryl Fernandez-Versini outside BBC Radio One on October 7, 2014, in London, England (Credit: Kate Wooldridge / Will Alexander / Karl Piper / WENN)
Wearing a Marni crew-neck printed tee and Helmut Lang leather pants, the then-31-year-old singer flashed her pearly whites while posing with some fans and signing autographs outside the studio.
Cheryl Cole wearing a Marni crew-neck printed tee and Helmut Lang leather pants (Credit: Kate Wooldridge / Will Alexander / Karl Piper / WENN)
Cheryl Cole visited BBC Radio 1 to promote her upcoming Only Human album (Credit: Kate Wooldridge / Will Alexander / Karl Piper / WENN)
Cheryl Fernandez-Versini posing with fans outside the BBC Radio 1 studios in London, England, on October 7, 2014 (Credit: Kate Wooldridge / Will Alexander / Karl Piper / WENN)
The “Crazy Stupid Love” singer completed the laid-back outfit with a pair of fierce crocodile pumps by Lucy Choi London.
Cheryl Fernandez-Versini shows off her feet in crocodile pumps by Lucy Choi London (Credit: Kate Wooldridge / Will Alexander / Karl Piper / WENN)
Her d’Orsay pumps feature Perspex inserts, pointed toes, and 4-inch heels.
Cheryl Fernandez-Versini styled her black leather pants with matching Lucy Choi London shoes (Credit: Kate Wooldridge / Will Alexander / Karl Piper / WENN)
These Lucy Choi “Soho” pumps retail for $275. A similar pair by Salvatore Ferragamo is also available for a much steeper price tag.
Lucy Choi London “Soho” Croc Pumps, $275
These black calf leather ‘Susi’ pumps feature an embossed crocodile effect, a pointed toe, and a high stiletto heel.
Salvatore Ferragamo “Susi” Croc Pumps, $610