Lady Gaga Stars in New Tiffany & Co. ‘HardWear’ Campaign

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Tiffany & Co. just announced that Lady Gaga will the face of the brand’s newest ad campaign: Tiffany HardWear. The singer stars in a 60-second ad, which will be aired during Super Bowl. Coincidentally enough, Gaga will perform at halftime of the game as well.

In a short preview of the tasteful ad, we get to see Mother Monster opening up about her own creative journey. The “Joanne” singer also shares her thoughts about confidence and women empowerment. Gaga can be seen wearing a black turtleneck and slicked up hair during the video, looking absolutely elegant.

She is also seen putting on some jewelry pieces, which are most likely from the new Tiffany HardWear collection. We spot a pair of dangling earrings and a couple of chunky charm bracelets while Lady Gaga is getting ready on the video. The full ad will be shown during Super Bowl, but in the meantime, here’s a preview.

lady gaga

Credit: Tiffany & Co.