In September 2016, in London, Sarah Jessica Parker marked a new chapter in her fashion-and-beauty career while promoting her fragrance Stash. This appearance felt as considered sartorially as it was commercially.
Known for treating footwear as the foundation of any look, she approached the launch with the same precision she brings to red-carpet dressing.
Sarah Jessica Parker steps out in London for the SJP Stash launch at Hotel Café Royal, pairing a richly patterned Emilia Wickstead midi dress with sharp mustard-yellow satin pumps that anchor the look with confident, shoe-first polish
At the Hotel Café Royal event, Parker balanced the richness of an Emilia Wickstead brocade midi dress with a deliberate footwear choice: mustard-yellow satin pumps from her own SJP collection.
A longtime fan of the New Zealand-born, London-based designer, Sarah Jessica Parker revisited Emilia Wickstead’s designs several years later, wearing a pink Spring 2019 dress paired with glittering SJP “Naomi” peep-toe pumps to tape The Late Show with Stephen Colbert.
Sarah Jessica Parker sharpens the flowing midi silhouette with her signature SJP “Fawn” pumps, the pointed-toe satin heels delivering a clean, leg-lengthening finish that anchors the look with unmistakable shoe-first intent
The result was a look anchored from the ground up—proof that even at fragrance launches, her style philosophy remains consistent.
Long after trend cycles shift, it’s this attention to proportion, texture, and shoe-led styling that keeps her fashion moments relevant.
Sarah Jessica Parker stuns in a vibrant Emilia Wickstead brocade dress, paired perfectly with mustard yellow satin pumps
The midi dress features long sleeves with shoulder cutouts and a scalloped hem.
She grounded the fit-and-flare midi dress with her own SJP by Sarah Jessica Parker “Fawn” satin pumps—the pointed-toe silhouette that became the backbone of her footwear line, prized for its clean single-sole profile and leg-lengthening effect—carrying a Chloé Faye Wonder Woman patchwork suede-and-leather bag for contrast.
Sarah Jessica Parker steps out in style with her Chloe Faye Wonder Woman bag at the launch party for her new fragrance, “Stash,” in London on September 13, 2016 (Credit: Phil Lewis / WENN)
The actress is a head-turner in this dress. It’s both feminine and edgy and works for the party she attended. We also love the pop of mustard yellow on her shoes. It made the outfit all the more interesting.
Sarah Jessica Parker’s Most Enduring Shoe & Style Moments
While this fragrance launch captured a specific moment in time, Sarah Jessica Parker’s approach to fashion has always extended far beyond a single event.
Whether on set, on the red carpet, or at industry milestones, her looks are consistently anchored by thoughtful footwear choices—proof that shoes remain central to her personal style narrative.
For a broader look at how she continues to define modern, shoe-led dressing, these standout moments offer lasting inspiration.
👠 Must-Read Sarah Jessica Parker Shoe & Fashion Moments:
- 👡 Inside Sarah Jessica Parker’s Carrie Bradshaw & And Just Like That… Season 3 Shoe Collection — a deep dive into her iconic and set-seen heels and pumps.
- 🥿 And Just Like That… Season 3 Fashion Featuring SJP’s Shoe Style — highlights SJP’s standout shoes and boots at premieres and photocalls.
- ✨ SJP Stuns in Sparkling “Naomi” Pumps at Bloomingdale’s Event — a classic moment from her own shoe line launch.
- 👠 Sarah Jessica Parker’s Schiaparelli Gown & René Caovilla Heels at amfAR Gala — a red-carpet look anchored by striking heels.
- 🖤 SJP Rocks Mismatched Heels at NYC Ballet Gala — playful modern styling with her signature pumps.
- 🖤 All-Black Chic with Pointed-Toe Pumps — Parker’s black-tie look anchored by elegant d’Orsay pumps.