Following pressure from anti-Trump activists, including Shannon Coulter’s Grab Your Wallet, Neiman Marcus and Nordstrom have started removing all products from Ivanka Trump’s eponymous fashion brand from their websites.
The fashion collection of Donald Trump’s daughter has been targeted by activists since his controversial presidential campaign. The boycott movement gained traction after a tape surfaced of the 45th President of the United States boasting about groping women.
Ivanka Trump promoting her shoe line at Nordstrom Tysons Corner Center in McLean, Virginia, on March 24, 2011
Officially, the retailers claim to have dropped the brand due to sagging sales. “Based on the brand’s performance we’ve decided not to buy it for this season,” a Nordstrom spokesperson said in a statement. “We’ve said all along we make buying decisions based on performance. We’ve got thousands of brands — more than 2,000 offered on the site alone. Each year we cut about 10% and refresh our assortment with the same amount.” However, due to the conspicuous timing and sudden removal of products, the activists behind #GrabYourWallet believe their campaign has had an impact.
Ivanka Trump shoes showcased at the 2011 MAGIC Trade Show in Las Vegas, Nevada, on February 15, 2011
Credit: WENN/Judy Eddy/Mark Wilkins