SJP’s High-Heeled Snowshoes: A Look Back at the Iconic “Fawn” Pump Launch

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When Sarah Jessica Parker launched her eponymous footwear label, SJP by Sarah Jessica Parker, she brought her signature Carrie Bradshaw flair to the talk-show circuit.

On March 5, 2014, the designer appeared on The Ellen DeGeneres Show in Burbank, California, to showcase her collection—and to face a rather unusual fashion challenge.

Ellen DeGeneres gives Sarah Jessica Parker a pair of high-heeled snowshoes on an episodeEllen DeGeneres gives Sarah Jessica Parker a pair of high-heeled snowshoes on an episode of “The Ellen DeGeneres Show,” which aired on March 5, 2014 (Credit: The Ellen DeGeneres Show)

While discussing the demands of her promotional tour, the “Sex and the City” star was met with a comedic “solution” for traveling during the winter months.

Ellen’s “help” came in the form of high-heeled snowshoes.

Sarah Jessica Parker's feet in blue SJP by Sarah Jessica Parker pumps jokingly attached to snowshoes, via "The Ellen DeGeneres Show"Sarah Jessica Parker’s feet in blue SJP by Sarah Jessica Parker pumps are jokingly attached to snowshoes

Yes, really. Ellen explained that SJP could use the snowshoes — a pair of pumps from SJP’s line attached to vintage-style wooden snowshoes — to advertise during her tour’s snowy stops.

Yes, they looked as ridiculous as you imagine, but SJP gamely put them on. She even shared a picture of herself wearing them on Instagram as a teaser for her appearance on Ellen.

Shared by Sarah Jessica Parker on Instagram, captioned, "How did this happen? Tune into @theellenshow tomorrow to find out. X,sj #sjpxnordstrom"Shared by Sarah Jessica Parker on Instagram, captioned, “How did this happen? Tune into @theellenshow tomorrow to find out. X,sj #sjpxnordstrom” — posted March 5, 2014

Years of playing Carrie Bradshaw helped prepare Sarah Jessica Parker for this moment. Watch her elegantly glide in high-heeled snowshoes like only she can:

Rather than style her snowshoes with a winter parka or puffy coat, SJP opted to wear denim overalls with an off-the-shoulder white peasant blouse.

Sarah Jessica Parker wears denim overalls over a white peasant blouse during an appearance on "The Ellen DeGeneres Show"Sarah Jessica Parker wears denim overalls over a white peasant blouse during an appearance on “The Ellen DeGeneres Show”

Aside from the joke snowshoes, SJP actually did highlight some pieces from her shoe line.

Sarah Jessica Parker shows off a blue SJP by Sarah Jessica Parker pump while appearing on The Ellen DeGeneres Show to promote her footwear collectionSarah Jessica Parker shows off a blue SJP by Sarah Jessica Parker pump while appearing on The Ellen DeGeneres Show to promote her footwear collection

The shoes that Ellen re-crafted into whimsical snowshoes were the SJP by Sarah Jessica Parker “Fawn” pumps—one of the colorful, pointed-toe styles that helped define Parker’s footwear label after its 2014 launch with longtime fashion executive George Malkemus.

The brand became known for its vibrant pumps and Italian craftsmanship before announcing in 2024 that it would wind down operations after a decade in business, calling the decision to close the label a “difficult” one.

SJP by Sarah Jessica Parker "Fawn" Pumps in TealSJP by Sarah Jessica Parker “Fawn” Pumps in Teal, $350

More Sarah Jessica Parker Shoe Moments Worth Revisiting

Even in a playful segment built around novelty snowshoes, Sarah Jessica Parker still managed to reinforce the fashion instincts that made her a footwear icon in the first place.

From whimsical designer pumps to the colorful stilettos of her own label, her style history is filled with memorable shoe moments that go far beyond a single talk-show appearance.

Explore more of Sarah Jessica Parker’s best heels, standout outfits, and signature fashion pairings below.

👠 Explore Sarah Jessica Parker’s Best Shoe & Fashion Moments: