Shay Mitchell Channels Barbie in Béis Luggage Campaign Ad

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Shay Mitchell embraced summer neutrals at Expedia Group’s One Key program launch party hosted at NYC’s Boom Boom Room on Tuesday night after transforming into Barbie ahead of the Wednesday launch of her Barbie Movie x BÉIS luggage collection.

All eyes were on the 36-year-old actress as she displayed her long, slender pins in a cream-colored co-ord by luxury leather fashion label Oknesuded.

Shay Mitchell attends the Expedia Launch event at the Boom Boom Room in New York City on July 18, 2023Shay Mitchell attends the Expedia Launch event at the Boom Boom Room in New York City on July 18, 2023 (Credit: Janet Mayer / Startraksphoto)

Mitchell wore a $795 oversized collared shirt with a cropped, boxy silhouette designed to draw attention to the waistline. Made from fully lined Italian leather, the crop shirt had a dropped shoulder, elbow-length loose sleeves, and uniquely placed flap patch pockets that dipped below the hemline.

The Pretty Little Liars actress paired the trendy top with its coordinating $750 high-waisted shorts with a flared hem that gave the appearance of slimmer legs. Similar to the crop top, they featured flap patch pockets with decorative topstitching and branded brass hardware for a utilitarian look.

She added several inches to her height by slipping her feet into a pair of black mules with pointy triangular toes, curved open-toe padded straps, and thin stiletto heels.

Shay Mitchell puts on a leggy display in Oknesuded leather co-ords with black open-toe mulesShay Mitchell puts on a leggy display in Oknesuded leather co-ords with black open-toe mules (Credit: Janet Mayer / Startraksphoto)

For some glitz, Shay accessorized with gleaming gold earrings and a diamond tennis bracelet. She then adorned her pink manicured hands with sparkling statement rings and carried a black top-handle bag for a chic contrast.

When it came to her glam, the Canadian actress of Filipino Caucasian descent used a bronze makeup palette to emphasize her features. She wore subtle smokey eyeshadow with fluttery eyelashes, a sweep of blush, and nude lipstick and slicked her dark tresses back into a high ponytail.

Shay Mitchell ties her sleek tresses up into a high ponytail and wears bronze makeup with neutral-colored lipstickShay Mitchell ties her sleek tresses up into a high ponytail and wears bronze makeup with neutral-colored lipstick (Credit: Janet Mayer / Startraksphoto)

Shay Mitchell’s Béis x The Barbie Movie Luggage Collection

Shay Mitchell launched her travel and luggage brand Béis in 2018, and it has since grown to become one of the most well-known travel and baggage brands among celebrities and fashion enthusiasts.

In line with the release of the much-awaited Barbie movie, the Dollface star launched a luggage collection inspired by the fantasy-comedy film.

Taking Barbiecore to the next level, the brand’s latest offering consists of a variety of fashionable and functional luggage, accessories, and travel bags in hot pink color.

The collection ranges in price from $52 to $378, including The Check-In Roller, The Carry-On Roller, The Cosmetic Case, The Mini Weekender, The Travel Wallet, and The Passport & Luggage Tag set.

Shay Mitchell's travel and luggage brand Béis recently launched a Barbie movie-inspired collectionShay Mitchell’s travel and luggage brand Béis recently launched a Barbie movie-inspired collection (Credit: Béis)

As part of the promotional campaign for the collection, Shay Mitchell transformed into a real-life Barbie with the help of stylist Shalev Lavàn.

She looked unrecognizable as she sported a platinum blonde wig and a series of all-pink outfits, which were a far cry from her typical neutral red-carpet style.

In the first teaser photo, Matte Babel’s girlfriend showed off her side profile captured by Greg Swales in a style reminiscent of the Barbie logo. She then enlisted her glam team, composed of makeup artist Diana Shin and hairstylist Cesar Deleon Ramirez, to give her a Barbie makeover.

Her blonde hair was tied in a high ponytail with curled ends and retro blunt bangs, styled with a baby pink hair tie. Her makeup, pastel blue eyeshadow, bright pink blush, and matching lipstick completed her Barbie-inspired appearance.

Adding accessories to the look were her Alexis Bittar crumpled silver post earring and thin collar silver necklace.

 

 
 
 
 
 
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A post shared by Shay Mitchell (@shaymitchell)


In one photo, Mitchell looked straight off Barbie’s vintage closet in a pastel pink blazer dress, called the “Alia” by LA-based fashion brand Nana Jacqueline. The feminine frock featured puff sleeves, wide white lapels, and chunky diamond buttons.

Giving off ‘80s Barbie vibes, Shay wore the stunning mini dress with a wide-brim hat in the same pastel pink shade, sheer lace opera gloves, Alexis Bittar hand-sculpted pink Lucite hoop earrings and pink-tinted sunnies.

Her blonde hair was styled in loose waves, and her makeup included a monochromatic pink palette with pink eyeshadow, blush, and matte lipstick.

 

 
 
 
 
 
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A post shared by Shay Mitchell (@shaymitchell)


In another campaign photo, Mitchell highlighted her slender figure in an ‘80s-style tight-fitting pink bodysuit from Kim Kardashian’s Skims.

She wore it with a light pink heart-embellished belt to further accentuate her tiny waist and stacked chunky pink bangles by Alexis Bittar on each of her wrists to complete the maximalist Barbie aesthetic.

 

 
 
 
 
 
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A post shared by Shay Mitchell (@shaymitchell)


The You star is shown in a different campaign photo sporting the same voluminous, wavy blonde Barbie hairstyle with a different Barbie pink ensemble.

This time, she opted for an ab-baring paillette-embellished bandeau top and a matching high-waisted maxi skirt with a thigh-high slit to show off her lean legs. She selected the ensemble from SIRAPOP, an emerging ready-to-wear brand established in 2018.

 

 
 
 
 
 
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A post shared by Diana Shin (@dianashin)


Her most recent Instagram post features another ad campaign photo for her new Béis x The Barbie Movie Luggage Collection.

Channeling another version of Barbie, Shay donned a pink bodycon dress with a large front bow, spaghetti straps, and ruched sleeves with lace puff shoulders.

She styled the look with a thick pink headband and completed the Barbiecore aesthetic with pink-framed sunglasses, pink socks, and sparkling pink heels.

 

 
 
 
 
 
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A post shared by Shay Mitchell (@shaymitchell)