Rita Ora’s 2020 collaboration with ShoeDazzle remains a masterclass in accessible celebrity style. Since rising to international prominence in 2012, the British singer-songwriter has leveraged her “bold, sexy, and cool” aesthetic into high-profile partnerships with Adidas and Giuseppe Zanotti.
However, her October 2020 launch with the e-commerce giant ShoeDazzle marked her first major effort to bring high-fashion silhouettes to an affordable, sub-$100 price point.
Rita Ora strikes a powerful pose in her ShoeDazzle collection, grounding the utilitarian look with black lace-up thigh-high boots featuring chunky block heels and gold-tone hardware
The curated collection, which debuted globally during the Fall/Winter 2020 season, merges Ora’s musical identity with her personal wardrobe. By naming each design after her own hit song titles and lyrics, Ora created a cohesive “rock-chic” narrative that ranges from utilitarian combat boots to red-carpet-ready stilettos.
“I’ve always wanted my own shoe collection that is chic, as well as accessible,” Ora said of the collaboration. Beyond the footwear, the partnership established the Women of the Future Fund, a $100,000 investment designed to support female creatives—ensuring the collection’s legacy extended beyond the closet.
She added, “I believe that fashion can be a creative outlet for individuals to express themselves freely. I think it’s important for everyone to have access to footwear that gives them confidence and that’s what really drove my desire to collaborate with ShoeDazzle.”
On partnering with the singer-songwriter, ShoeDazzle’s Chief Marketing Officer Petra Fukuda said Rita Ora is “the true epitome of what the ShoeDazzle woman is—bold, sexy, and cool.”
Combining her love for music and passion for fashion, Rita named her shoe designs after her song titles and lyrics. She also posed sultrily with musical instruments for the collection’s campaign images.
Rita Ora x ShoeDazzle “Night Is Young” Asymmetrical Stiletto Boots
We love Rita’s white-hot look featuring the “Night Is Young” asymmetrical boots in teal color. Made from faux leather, these boots have a croc-effect pattern, asymmetrical top lines, pointed toes, and 4-inch stiletto heels.
Rita Ora is white-hot in a cropped top, midi skirt, and Night Is Young asymmetrical stiletto boots
Rita Ora x ShoeDazzle “Let You Love Me” Hot-Pink Thigh-High Boots
One of Rita’s standout looks features the “Let You Love Me,” which is a pair of stretch over-the-knee boots in hot pink faux suede.
Rita Ora wows in a belted coat and Let You Love Me thigh-high hot-pink boots
Rita Ora x ShoeDazzle “Keep Me High” Croc-Embossed Stiletto Booties
Showing yet another sexy look, Rita wore a plaid coat with the “Keep Me High” boots.
Made from faux leather with a croc-print design, these ankle boots feature a chain-link detail around the ankles. They also have adjustable laces, side zips, and about 4-inch stiletto heels.
Rita Ora looks sultry in a plaid coat teamed with Keep Me High ankle boots
Rita Ora x ShoeDazzle “Don’t Let Me Go” Lace-Up Combat Boots
For everyday casual use, the collection has the “Don’t Let Me Go” combat boots. These trendy boots feature gold-tone side zippers, lace-up fastenings with gold-tone D-rings and eyelets, and 1.5-inch low block heels.
She wore the combat boots with a form-fitting bodycon mini dress, which clearly highlighted her curves.
Rita Ora shows off her curves in a bodycon mini dress with trendy Don’t Let Me Go combat boots
Rita Ora x ShoeDazzle “Playground” Plaid High-Top Sneakers
Giving off a rock-chic vibe are the “Playground” sneakers in grungy plaid print. Made from faux leather, these high-top shoes have lace-up fastenings and about 0.75-inch studded flatforms.
Rita Ora is a rock-chic babe in green co-ordinates with Playground plaid high-top sneakers
Rita Ora x ShoeDazzle “I See You” Clear Crystal-Embellished Sandals
The collection also offers a pair of red-carpet-worthy heels, like the “I See You” sandals. They feature clear crystal-embellished front straps, open-toe styling, embellished ankle straps, and 4-inch clear block heels.
The Albanian singer looked hot in a white strapless dress paired with sandals.
Rita Ora elevates her sleek white dress with ShoeDazzle’s “I See You” jeweled sandals, showcasing crystal-embellished straps and clear block heels for a modern red-carpet finish
Rita Ora’s Shoe Style Beyond ShoeDazzle
The ShoeDazzle collaboration captures just one chapter of Rita Ora’s ever-evolving footwear story. From statement heels on global red carpets to bold street-style sneakers and polished rehearsal looks, Ora consistently uses shoes as a defining element of her fashion identity.
If you’re interested in how her style shifts across events, designers, and decades, explore more of her standout shoe and fashion moments curated by Your Next Shoes below.
👠 Discover Rita Ora’s Shoe & Fashion Moments on Your Next Shoes:
- ✨ Rita Ora’s Distressed Prada Antiqued Pumps at New Year’s Rockin’ Eve Rehearsals — editorial highlights of her standout heel choices and polished styling.
- 👠 Rita Ora’s Red Carpet Style: From Stuart Weitzman to Zanotti Wedges — a deep dive into her most iconic red carpet shoe moments and fashion evolution.
- 💖 Rita Ora & Emma Bunton’s Shoe Moments at the 2025 Music Industry Trust Awards — Rita in Barbie-pink Russell & Bromley pumps and memorable red carpet style.
- 🏙️ Rita Ora Turns NYC Into Her Runway With 3 Bold Looks — featuring standout heels, boots, and edgy fashion-forward footwear.
- 📏 Rita Ora’s Height vs. Her Heels — a shoe-size and styling reference highlighting how she uses footwear to complement her frame.
- 👟 Rita Ora’s Milan Street Style Featuring Pink Nike Air Max DN8 Sneakers — a vibrant sneaker moment blending high fashion and street style.