Flashback: Eve, Jenny McCarthy & Adrienne Bailon Define 2010s Shoe Style at McDonald’s NYC Launch

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When McDonald’s took over New York City on September 15, 2013, to celebrate the launch of their “Mighty Wings” campaign, the event served as an unexpected time capsule for early 2010s street style.

While the occasion marked the start of the NFL season, the “green carpet” was defined by a mix of high-fashion luxury and casual athleticism.

From the enduring popularity of rock-inspired studs to the rise of the designer sneaker, the footwear choices from the evening offer a masterclass in how celebrities blend red-carpet glamour with Manhattan’s edgy aesthetic. Take a look back at the standout heels and sneakers spotted at the event:

1. Rock-Chic Edge: Eve in Valentino Rockstud Pumps and All-Black Layers

Eve rocked an all-black number. She wore a black leather tee, black pants, and a fedora. To further the rock ’n roll vibe, she completed her look with Valentino “Rockstud” pumps in two tones, black and nude.

Eve paired her all-black ensemble and wide-brim fedora with two-tone Valentino Rockstud pumps, adding a sharp, studded contrast to her sleek leather look at the New York City launch eventEve paired her all-black ensemble and wide-brim fedora with two-tone Valentino Rockstud pumps, adding a sharp, studded contrast to her sleek leather look at the New York City launch event on September 15, 2013 (Credit: Joseph Marzullo / Alberto Reyes / WENN)

These are an all-time favorite of many celebrities! The pyramid studs obviously make this pair tough, yet the silhouette keeps them ladylike!

Eve’s two-tone Valentino “Rockstud” pumps combined sharp black pointed toes with nude leather straps and signature pyramid studs, adding a polished yet edgy finish to her all-black ensembleEve’s two-tone Valentino “Rockstud” pumps combined sharp black pointed toes with nude leather straps and signature pyramid studs, adding a polished yet edgy finish to her all-black ensemble

2. Textured Luxury: Jenny McCarthy’s Bottega Veneta Intrecciato Platform Pumps

The View co-host flaunted her legs in a plain navy mini dress. Although simple, she managed to make it look fab!

We were very interested in her nude pumps because they’re not as classic as they may seem. Although they’re made of classic leather and they have the usual round toes, these pumps have interesting woven squared platforms that make them very Bottega Veneta.

Jenny McCarthy styled her navy mini dress with nude Bottega Veneta Intrecciato platform pumps, the woven squared base and towering block heels elongating her legs at the NYC launch eventJenny McCarthy styled her navy mini dress with nude Bottega Veneta Intrecciato platform pumps, the woven squared base and towering block heels elongating her legs at the NYC launch event

The Intrecciato weave is the brand’s signature design, making these pumps recognizable.

Close-up of Jenny McCarthy’s nude Bottega Veneta pumps showcasing the brand’s signature intrecciato-woven squared platform and smooth round toeClose-up of Jenny McCarthy’s nude Bottega Veneta pumps showcasing the brand’s signature intrecciato-woven squared platform and smooth round toe

Aside from the platforms, this pair also features sculpted block heels measuring about 5 inches.

The woven platform base contrasts with the sleek leather upper, highlighting the sculptural proportions of the elevated silhouetteThe woven platform base contrasts with the sleek leather upper, highlighting the sculptural proportions of the elevated silhouette

Jenny McCarthy has a large rose tattoo on her right foot. She got her foot tattoo during a power blackout following the Super Bowl in February 2013.

A side view reveals the glossy block heel—measuring approximately five inches—balanced by the textured intrecciato platform for added height and stabilityA side view reveals the glossy block heel—measuring approximately five inches—balanced by the textured intrecciato platform for added height and stability

3. Modern Mary Janes: Melissa Gorga in Boutique 9 “Nickeya” Peep-Toe Pumps

The Real Housewives of New Jersey star Melissa Gorga was tres chic in a peplum top, fitted pants, and a blue jacket. She opted for a pair of ladylike Mary Jane pumps that appear textured.

Melissa Gorga paired her cobalt zip-detailed blazer and black peplum top with fitted pants and black Boutique 9 “Nickeya” peep-toe pumps for a polished, modern green-carpet lookMelissa Gorga paired her cobalt zip-detailed blazer and black peplum top with fitted pants and black Boutique 9 “Nickeya” peep-toe pumps for a polished, modern green-carpet look

They’re actually the “Nickeya” by Boutique 9, featuring peep toes, cutouts on the sides, and metal detailing at the heels and platforms.

Close-up of Melissa Gorga’s black Boutique 9 “Nickeya” peep-toe pumps featuring slim ankle straps, side cutouts, and sleek stiletto heelsClose-up of Melissa Gorga’s black Boutique 9 “Nickeya” peep-toe pumps featuring slim ankle straps, side cutouts, and sleek stiletto heels

4. Street-Sport Cool: Adrienne Bailon’s Red Jordan Sneakers on the Green Carpet

Adrienne Bailon was cool-chic on the green carpet! She wore a cropped leather top and jeans, styled with layers of gold necklaces.

Adrienne Bailon styled her cropped leather top and plaid shirt with red-and-black Air Jordan sneakers, adding a sporty punch to her layered green-carpet ensembleAdrienne Bailon styled her cropped leather top and plaid shirt with red-and-black Air Jordan sneakers, adding a sporty punch to her layered green-carpet ensemble

The singer/actress also wore a plaid jacket tied around her waist and finished her look with cool Jordan kicks.

Adrienne Bailon’s red-and-black Air Jordan sneakers made a bold statement with mesh paneling, black laces, and signature Jumpman branding on the tongueAdrienne Bailon’s red-and-black Air Jordan sneakers made a bold statement with mesh paneling, black laces, and signature Jumpman branding on the tongue

More Recent Celebrity Shoe Highlights Worth Bookmarking

While this 2013 “green carpet” moment is a fun early-2010s time capsule, these newer roundups spotlight how celebrity footwear has evolved—bolder heels, sharper styling, and more trend-driven red-carpet moments.

👠 Curated Celebrity Shoe Features on Your Next Shoes: