Alexa Chung Debuts Much Anticipated Eponymous Collection

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Alexa Chung has slowly been carving a niche in the fashion industry with her enviable sartorial sense and countless style collaborations. Everything she touches turns to gold, as evidenced by her successful partnerships with brands such as AG Jeans, Madewell and Marks & Spencer. She also has excellent instincts, which turn a simple Peter Pan collar or a pair of brogues into a massive fashion trend.

So of course, considering Alexa’s style prowess and industry connections, it was only a matter of time before she formed her own brand to coincide with her impeccable fashion taste.

Alexa finally debuted her highly anticipated namesake label, much to every fashionista’s delight. The entire collection features more than 150 stunning pieces, including a multitude of shoe styles and other fun options. Alexa Chung staples like loafers, coats, mini dresses and denim are also available for purchase.

Check out the video below to watch Alexa’s chat with fashion editor Claudia Croft about her debut line.

The British style icon unveiled her own collection at the Danish Church of Saint Katherine in London while wearing a green jersey dress, which featured frilled trims, a loose silhouette, and a metallic finish. The midi-length frock also had long sleeves, a scoop neckline, an empire waist and a flared skirt. Alexa added the finishing touches to her look with a pair of “Star” loafers (available at AlexaChung) and her signature tousled hair and minimal makeup.

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AlexaChung frill trim dressAlexaChung frill trim dress, $415 at Selfridges

The collection might be relatively new, but it seems as though it has already cultivated devout fans! Actress and singer Selena Gomez recently uploaded an Instagram photo featuring the black frill-trimmed faux-patent dress (available at Selfridges) from Alexa’s collection.

Selena styled the piece with a Hesperios “Ines Ringer” shirt (available at Garmentory) and white Gucci “New Ace” leather sneakers (available at Barneys New York).


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Take a cue from Selena Gomez, and choose your favorite pieces from the brand’s Summer 2017 collection. For more clothing options, here are some of the featured dresses from Alexa’s debut fashion line.

Smocked dress

This little red semi-sheer number is crafted from viscose, and features a ruffled high neck, short sleeves, and pleated detailing.

AlexaChung smocked dress

AlexaChung smocked dressAlexaChung smocked dress, $685 at AlexaChung

Mandarin collar dress

This baby blue floral jacquard number is a modern take on the traditional cheongsam dress. It features a Mandarin collar, short sleeves, pearl buttons and a “severed hand” graphic print drawn by Charles Jeffrey.

AlexaChung Mandarin collar dress

AlexaChung Mandarin collar dressAlexaChung Mandarin collar dress, $625 at AlexaChung

Leather motorcycle dress

Exude cool-girl edge in this black leather motorcycle dress, which features a front zip closure, a belted waist, and two front pockets.

AlexaChung leather motorcycle dress

AlexaChung leather motorcycle dressAlexaChung leather motorcycle dress, $1,460 at AlexaChung

Broderie anglaise cape dress

Ooze feminine charm in this lovely embroidered white gown, which features a cape detail, eyelets, a low back and a ruffled hem. It also has a high neck, a keyhole detail, short sleeves, a pearl button closure and pleated detailing.

AlexaChung broderie anglaise cape dress

AlexaChung broderie anglaise cape dressAlexaChung broderie anglaise cape dress, $620 at AlexaChung

Sequin maxi dress

Liven up the party in this embellished maxi dress that features a sheer back and a whole lot of sequins. It also offers a bateau neckline, long sleeves, a sheer waist and pale blue piping.

AlexaChung sequin maxi dress

AlexaChung sequin maxi dressAlexaChung sequin maxi dress, $1,660 at AlexaChung

Pinafore dress

This pinafore dress is crafted from soft cotton corduroy, and has a fitted silhouette and an exposed button fastening. It also features a square neck, thick straps, an open back and a straight hem.

AlexaChung pinafore dress

AlexaChung pinafore dressAlexaChung pinafore dress, $450 at AlexaChung

Point-collar satin midi dress

Cut a sophisticated figure in this ballet pink midi dress crafted from heavyweight crepe-back satin. It features an oversized point collar, bracelet-length sleeves, a curved V-shaped cut-out neck and a pleated skirt. In addition, this dress has zip-fastening cuffs, a silver-tone metal ring pull, a white faux-pearl top button fastening and a side-seam concealed zip closure.

AlexaChung point-collar satin midi dress

AlexaChung point-collar satin midi dressAlexaChung point-collar satin midi dress, $515 at Matches Fashion

Cold-shoulder tiered floral-print cotton-voile dress

Exude ladylike charm in this vintage-inspired midi dress crafted from multicolored cotton-voile. It features a floral print, cut-out shoulders, draped ruffled sleeves, an open back, buckled straps and a tiered skirt.

AlexaChung cold-shoulder tiered floral-print cotton-voile dress

AlexaChung cold-shoulder tiered floral-print cotton-voile dressAlexaChung cold-shoulder tiered floral-print cotton-voile dress, $785 at Net-A-Porter

Strap-detailed denim dress

This sleeveless denim dress has a round neck, a fitted waist, an exposed front buckle fastening and an open back. It also features a buttoned strap detail at the waist, contrasting stitching and a concealed rear zip closure.

AlexaChung strap-detailed denim dress

AlexaChung strap-detailed denim dressAlexaChung strap-detailed denim dress, $310 at Selfridges

Hooded crepe midi dress

This midi dress is crafted from fluid crepe, and features an all-over ditsy floral pattern and a hood. It also has short puff sleeves, a round neck, a ring pull detail, a fitted waist and a flared hem.

AlexaChung hooded crepe midi dress

AlexaChung hooded crepe midi dressAlexaChung hooded crepe midi dress, $510 at Selfridges

Frill-trimmed faux-patent dress

This is the lilac version of the same dress that Selena Gomez wore in her Instagram post. It features a square neck, buckle-fastened shoulder straps, frilled trims, crossover straps on the back and an A-line skirt.

AlexaChung frill-trimmed faux-patent dress in lilac

AlexaChung frill-trimmed faux-patent dress in lilacAlexaChung frill-trimmed faux-patent dress in lilac, $455 at Selfridges

What do you think of Alexa Chung’s debut collection? Shop for your favorite pieces at MyTheresa, Selfridges, Matches Fashion and Net-A-Porter. Take a peek at the launch of the brand’s Summer 2017 collection in London below, and browse through the rest of the range at AlexaChung.