Are our calendars wrong, or are the ’90s really back? We’re asking because it seems like flashing your Calvin Klein underwear over the top of your jeans a la Marky Mark is a hot fashion trend once again, and the who’s who among celebrities are jumping on it left and right.
We could say that Kendall Jenner is the no. 1 promoter of this pants-down trend. She temporarily shut down the entire Instagram website when she posted a half-naked photo of herself in a matching Calvin Klein sports bra and underwear showing over the waistband of very low-slung jeans.
“Morning! just going to hang out in #MyCalvins alllll day! … thank you @calvinklein for my little gifts,” Kendall captioned her photo. It then proceeded to receive nearly a million likes.
Kendall Jenner shows off her Calvin Klein underwear in this Instagram post from March 15, 2014, sparking a viral trend
After Kendall’s Instagram snap went viral, we couldn’t help but see Calvin Klein underwear waistbands everywhere. We spotted it next on another young Hollywood hottie, Vanessa Hudgens.
The paparazzi first caught Vanessa showing off her CK underwear over oddly bunchy denim shorts, but she later flaunted them herself on Instagram.
Vanessa Hudgens gives a peek of her Calvin Klein waistband in this Instagram post from March 18, 2014
Did this sudden surge in underwear flashing catch you by surprise? Don’t worry—it’s not just a random fashion trend; it’s part of a strategic social media advertising campaign.
Iggy Azalea flaunts her Calvin Klein underwear in a selfie posted on February 28, 2014
Calvin Klein has asked people to post semi-nude pictures of themselves in CK underwear, and in return, they get free CK gear.
Miranda Kerr poses in her Calvin Klein underwear in this Instagram photo from February 18, 2014
So far, Those who have responded include bloggers, models, and celebrities like Iggy Azalea, Miranda Kerr, and Poppy Delevingne.
Poppy Delevingne joins the #mycalvins campaign with this Instagram post from February 25, 2014
Okay, so it may be just a marketing ploy, but its fast-gaining popularity just might make the ’90s CK-underwear-flashing fad a true-blue fashion trend. Are you up for it? If you are, better ready your low-waist jeans!