Hailey Bieber Proves Why the Union LA x Air Jordan 1 “Blue Toe” Is a 2026 Grail

In May 2020, Hailey Bieber was spotted in Beverly Hills, California, wearing a pair of Air Jordan 1 Retro High “Union Los Angeles Blue Toe” sneakers.

The look paired the high-top sneakers with black high-waisted skinny pants from the Australian label Steele.

Hailey Bieber sharpened the glossy texture of her Steele latex pants with grail-level Union Los Angeles x Air Jordan 1 “Blue Toe” sneakers, proving how rare sneaker culture could still feel effortless in an otherwise monochrome look on May 29, 2020 (Credit: Instar / WENN)

She completed the outfit with a black BY FAR Amber leather shoulder bag—a silhouette that remains a staple of early-2020s minimalism —retailing for $585.

Carrying a minimalist BY FAR Amber shoulder bag beneath layered gold chains, Hailey Bieber balanced early-2020s minimalism with one of the decade’s most collectible sneaker collaborations

Accessorizing with 10K gold-plated brass Jennifer Fisher Mini Samira hoop earrings and a protective face mask, she also took to Instagram to demand justice for George Floyd.

The Union Los Angeles x Air Jordan 1 Retro High “Blue Toe” sneakers Hailey Bieber wore were far more than another celebrity sneaker flex.

Released on November 17, 2018, the collaboration is widely considered one of the defining sneaker projects of the last decade, helping shift the industry toward reconstructed, vintage-inspired design. Retailing for $190 at launch, the shoes sold out almost instantly and have since become a modern grail within sneaker culture.

Designed by Union Los Angeles founder Chris Gibbs, the sneaker was built around the idea of a “Frankenstein” repair job — as though two worn pairs of original 1985 Air Jordan 1s had been stitched together at a swap meet. The lower half borrowed the classic “Storm Blue” colorway, while the ankle collar came from the iconic black-and-red “Bred” version. Thick yellow zig-zag stitching intentionally exposed the seam connecting the mismatched panels, giving the shoe its now-signature reconstructed look.

Hailey Bieber’s sleek black tunic and vinyl-finish pants allowed the reconstructed Union Los Angeles x Air Jordan 1s to dominate the outfit with their exposed stitching and split-color blocking

Collectors still obsess over the details: premium tumbled leather, cream-toned vintage midsoles, the hidden yellow “UN/LA” tag tucked beneath the Wings logo, and gradient black-to-cream laces that mirror the split-color design.

Long before “unfinished” sneakers became a runway trend, Union Los Angeles helped popularize the deconstructed aesthetic that would later influence collaborations between luxury fashion and streetwear.

The Union Los Angeles x Air Jordan 1 Retro High OG NRG “Storm Blue” fused two original 1985 Jordan colorways into one reconstructed silhouette, with exposed yellow zig-zag stitching, vintage-inspired midsoles, and premium tumbled leather helping transform the sneaker into a modern streetwear grail

By the time Hailey Bieber stepped out in the pair in Beverly Hills in May 2020, the sneakers had already achieved near-mythic status among collectors. Rather than simply wearing a trendy blue high-top, she was wearing a piece of sneaker history that signaled genuine fluency in streetwear culture.

Their resale value continues to reflect that legacy. While pricing fluctuates by size and condition, recent StockX sales have ranged from around $600 to as high as $2,000, with several 2026 sales comfortably clearing the four-figure mark.

The Union Los Angeles x Air Jordan 1 “Blue Toe” sneakers brought a flash of vintage-inspired color and streetwear credibility to Hailey Bieber’s sharply streamlined latex look

From Hailey Bieber’s Grail Jordans to the Air Jordan Moments That Shaped Celebrity Sneaker Style

Hailey Bieber’s Union Los Angeles x Air Jordan 1 “Blue Toe” sneakers show why the best celebrity sneaker moments are rarely just about color or hype.

They tell a larger story about design, rarity, resale culture, and the way basketball shoes became a defining part of modern fashion. For more Air Jordan history, authentication tips, and celebrity styling inspiration, explore these related features from Your Next Shoes.