Why Rihanna Signed Normani as Savage x Fenty’s First Ever Ambassador

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She rose to prominence as a member of the girl group Fifth Harmony. But after the group’s indefinite hiatus in 2018, Normani has quickly managed to make a name for herself as a solo artist.

Normani at the 2019 MTV Video Music Awards held at Prudential Center in New York City on August 26, 2019Normani at the 2019 MTV Video Music Awards held at Prudential Center in New York City on August 26, 2019

Before the announcement that the Fifth Harmony members are going their separate ways, Normani started preparing for her solo career with the release of Love Lies, a song recorded with American singer-songwriter Khalid for the film Love, Simon.

Former girl group Fifth Harmony, consisting of Camila Cabello, Ally Brooke, Dinah-Jane Hansen, Lauren Jauregui, and Normani Kordei at 102.7 KIIS FM's Wango Tango 2016 on May 14, 2016Former girl group Fifth Harmony, consisting of Camila Cabello, Ally Brooke, Dinah-Jane Hansen, Lauren Jauregui, and Normani Kordei at 102.7 KIIS FM’s Wango Tango 2016 on May 14, 2016

The 23-year-old singer then released several duets with various artists, including Sam Smith, 6lack, and Calvin Harris. She also joined Ariana Grande on the first leg of The Sweetener World Tour, while working on her debut studio album.

Earlier this year, Normani achieved a remarkable feat as she was featured on the cover of Billboard Magazine’s January issue (available at Amazon).

Billboard Magazine (January 12, 2019) Normani CoverBillboard Magazine (January 12, 2019) Normani Cover

In August, she was awarded Best R&B Video for her song, Waves, with 6lack, making it her first MTV VMA win. At the awards show, she also performed her new single, Motivation, which was her first solo single without a featured artist.

Normani performs at the MTV 2019 Video Music Awards on August 26, 2019Normani performs at the MTV 2019 Video Music Awards on August 26, 2019

Just a month later, Normani stole the show at Rihanna’s Savage X Fenty presentation held during New York Fashion Week. Gigi Hadid, Bella Hadid, Joan Smalls, and Cara Delevingne ruled the catwalk, but Normani blew everyone away with her steamy moves while clad in Savage X Fenty.

She then caught Rihanna’s eyes, who had nothing but praises for the singer.

NORMANNIIIIII you bad BIH!!!! Ugh why can’t I be you?! 😩💪🏿❤️ thank you sooo much sis! KILLED IT!!! #SavageXFentySHOW

Rihanna was so impressed that she, later on, asked Normani to be the first-ever brand ambassador for Savage X Fenty.

Normani took to Instagram to share the good news with her followers. She posted a series of sexy photos of herself wearing a red bra, matching underwear, and a pair of red stockings from the lingerie line, captioned: “I’m the first-ever brand ambassador for @savagexfenty♥️♥️♥️♥️✨ !!! I love you @badgalriri.”

She added, “I want all individuals to feel empowered and to embrace who they truly are. I don’t always wake up feeling the most confident and powerful, but trust and believe having my Savage X on always helps!!” 

Normani at Rihanna's Fifth Annual Diamond Ball in New York City on September 12, 2019Normani at Rihanna’s Fifth Annual Diamond Ball in New York City on September 12, 2019

On the official website of Savage X Fenty, Rihanna made a short statement on why she chose the singer for her lingerie label.

“Normani is the perfect choice for a Savage X Ambassador. She exudes confidence and power. Everything she does is executed with passion and the belief she’s going to kill it. That’s why people gravitate toward her.”

Proving her worth as a lingerie ambassador, Normani showed off her figure while posing on the red carpet at iHeartRadio’s Jingle Ball 2019 in Los Angeles last week.

Normani at KIIS FM's iHeartRadio Jingle Ball 2019 in Los Angeles on December 6, 2019Normani at KIIS FM’s iHeartRadio Jingle Ball 2019 in Los Angeles on December 6, 2019

The former Fifth Harmony member wore a green sheer mesh mini dress from the Australian fashion brand, I.Am.Gia. The ruched bodycon features floral vine and snake prints, a high collar, long sleeves, and a thigh-grazing hem.

Normani shows off her toned figure in I.Am.Gia bodycon dressNormani shows off her toned figure in I.Am.Gia bodycon dress

She wore her curled hair in a half ponytail style with extensions and applied coordinating green smoky eye-makeup with nude lip gloss.

Normani wears half ponytail hairstyle with extensions and coordinating green eyeshadow Normani wears half ponytail hairstyle with extensions and coordinating green eyeshadow 

For her accessories, she wore a huge pair of Jennifer Fisher hoop earrings and slipped into a pair of metallic silver Giuseppe Zanotti heels.

Normani shows off her sexy feet in Giuseppe Zanotti sandalsNormani shows off her sexy feet in Giuseppe Zanotti sandals

Giuseppe Zanotti Open Toe Sandals, $600 at Farfetch

Giuseppe Zanotti Open Toe Sandals Silver-tone patent leather open toe sandals

Normani also took to the stage to perform some of her latest hits. She looked hot in a white embellished turtleneck bodysuit with matching chaps.

Normani swaps her green mini for a sexy bodysuit for a performance at KIIS FM's iHeartRadio Jingle BallNormani swaps her green mini for a sexy bodysuit for a performance at KIIS FM’s iHeartRadio Jingle Ball

She wore the same look two days later when she performed at the 2019 B96 Pepsi Jingle Bash in Chicago.

Normani wears the same white embellished bodysuit with matching chaps at 2019 B96 Pepsi Jingle Bash at the Allstate Arena in Chicago on December 8, 2019Normani wears the same white embellished bodysuit with matching chaps at 2019 B96 Pepsi Jingle Bash at the Allstate Arena in Chicago on December 8, 2019

Credit: Ivan Nikolov / FayesVision / Instar / WENN

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