Sarah Jessica Parker Launches Perfume in SJP ‘Rampling’ Pumps

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Sarah Jessica Parker may have turned the focus to her shoe line for a bit, but she is finally giving her beauty line some TLC. The “Sex & the City” star released a new scent under her SJP Beauty line, and she even picked London as her jump off point.

Sarah Jessica launched her new fragrance “Stash” at Superdrug, Westfield in London.

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sarah-jessica-parker-perfume-launch-sjp-2 Sarah Jessica Parker launches her new fragrance “Stash” at Superdrug, Westfield in London on September 14, 2016

The actress-turned-entrepreneur wore a flared black dress with layered jewelry, including a diamond ring from Amrapali. Sarah Jessica finished her look with a pair of black-and-gold “Rampling” pumps from her SJP by Sarah Jessica Parker collection.

Overall, the look was pretty basic and forgettable. But then again, it is a fragrance launch and not a red carpet event.

sarah-jessica-parker-perfume-launch-sjp-3A black-and-gold version of the SJP by Sarah Jessica Parker “Rampling” pumps

A video posted by SJP (@sarahjessicaparker) on

sarah-jessica-parker-perfume-launch-sjp-4Sarah Jessica shows off a bottle of her latest fragrance “Stash”

The television fashion icon made good use of her fame by channeling them to her fashion and beauty lines.

Sarah Jessica kept her fans on high alert as she held contests and uploaded photos of her products on Instagram leading to the launch.

sarah-jessica-parker-perfume-launch-sjp-igThe actress uploaded a photo of her shoes with her latest fragrance days before the launch

Get the “Rampling” pumps at Zappos.

sjp-by-sarah-jessica-parker-rampling-pump

SJP-Rampling-Pumps-Black-White

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SJP-Rampling-Pumps-pink-bluesjp-sarah-jessica-parker-rampling-pinkSJP by Sarah Jessica Parker “Rampling” Pumps, $355-$375 at Zappos

Credit: Sarah Jessica Parker's Instagram / Lia Toby / Joe / WENN

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