When she isn’t on a film set, Sarah Jessica Parker is often found in the heart of her own retail empire.
In August 2020, the actress and entrepreneur was spotted at her South Street Seaport boutique in New York City, proving that being your own best brand ambassador never goes out of style.
Even while balancing her various philanthropic and civic initiatives, it was business as usual for the Footloose actress. She spent the week manning the floor of her shoe stores, personally assisting customers while modeling key pieces from her latest collection.
Boho-Chic in Seaport: SJP’s Floral Peasant Dress and ‘Ursula’ Pumps
Sarah Jessica Parker visits her SJP boutique at South Street Seaport in New York City on August 26, 2020, wearing a white floral peasant dress with a gray cardigan and her own SJP Collection “Ursula” peep-toe pumps while assisting customers in-store (Credit: Instar / WENN)
The dedicated businesswoman visited her South Street Seaport store in a feminine and summery white peasant dress.
Featuring a low-cut neckline, the boho-chic sleeveless number showed a glimpse of her cleavage. It also features blue floral prints, front buttons, soft pleating, and an elasticated waist.
Sarah Jessica Parker dons a floral white peasant dress with a gray cardigan
The American actress layered the look with a modest gray cardigan. She further styled her outfit with a long beaded necklace, a silver pendant necklace, and a gold bangle on each wrist.
Wearing her long hair down in natural curls, SJP glammed up with her signature smoky eye makeup. She then sported a leopard-print face mask for safety precautions while dealing with her customers.
Sarah Jessica Parker wears a leopard face mask as she attends to her customers
Following her visit, SJP stopped by a taco shop near her store to get some snacks.
Sarah Jessica Parker stops by a taco shop near her store
Being her own best brand ambassador, the mom of three stepped out in the “Ursula” lurex pumps from SJP by Sarah Jessica Parker, the footwear label she launched in 2014 with Manolo Blahnik executive George Malkemus III.
The peep-toe design featured delicate ankle straps and a wearable three-inch wooden block heel—one of the brand’s more approachable silhouettes for everyday wear.
Sarah Jessica Parker shows off her feet in SJP Ursula peep-toe pumps
After roughly a decade in business, SJP by Sarah Jessica Parker closed in the fall of 2024, following what the company described as a “difficult decision,” bringing an end to the actress’s beloved shoe line inspired by her famously shoe-obsessed character in Sex and the City.
One of SJP’s favorite open-toed silhouettes on a slightly lower block heel
Monochromatic Minimalism: Styling the ‘Paley’ Jeweled Bow Mules in Midtown
Before her Seaport store visit, the Sex and the City star took a trip to her boutique in Midtown, Manhattan.
She wore a monochrome gray outfit comprising a long-sleeved V-neck blouse with ruched detailing and a pair of cropped gray jeans.
Sarah Jessica Parker arrives at her SJP boutique in Midtown, Manhattan, on August 25, 2020, wearing a monochromatic gray outfit styled with oversized sunglasses and her SJP Collection “Paley” jeweled bow mules while carrying a shopping bag from her store
The actress wore a black mask and hid her eyes behind her favorite oversized Sunglass Hut sunnies. For her accessories, she opted for her go-to pieces: a pair of stud earrings, a silver pendant necklace, and gold bangles.
Sarah Jessica Parker helps a customer try on a pair of shoes from her collection
SJP topped off her look with a pair of “Paley” jeweled bow mules from her eponymous shoe label. Made from soft fabric, these pointy slip-on mules feature an embellished bow at the V-vamps and 3-inch wrapped stiletto heels.
Sarah Jessica Parker completes her gray look with SJP Paley embellished bow mules
The pointed-toe black slip-on mule is constructed from luxe, shimmery fabric with a bling bow at the flirty V-vamp
More Sarah Jessica Parker Shoe Moments Worth Revisiting
From her own SJP Collection designs to the designer heels that helped shape her fashion legacy, Sarah Jessica Parker has built one of the most recognizable shoe archives in celebrity style.
Explore more of her standout footwear moments below, from Carrie Bradshaw-era glamour to polished street-style looks.
👠 Explore Sarah Jessica Parker’s Best Shoe & Fashion Moments:
- 📏 Standing at 5’2.5″ (158.8 cm) and wearing a US shoe size 7, Sarah Jessica Parker’s height profile doubles as a broader look at her long-running love of heels, from Manolo Blahnik favorites to her own SJP line.
- 🎬 Every shoe Carrie Bradshaw wears in And Just Like That… Season 3 traces the playful, high-fashion footwear story behind one of Parker’s most shoe-defined roles.
- 👟 Her New Balance sneaker street-style moment shows how Parker can make casual footwear feel just as intentional as her more glamorous heel-heavy looks.
- 🌼 Sarah Jessica Parker’s Emilia Wickstead and SJP “Fawn” pumps pairing is a polished example of her shoe-first styling approach, balancing a rich floral dress with sharp satin heels.
- 🤍 Her white Manolo Blahnik pumps with a bold color-block outfit capture the enduring connection between Parker’s personal style and the designer shoes that helped define her fashion legacy.