Why Shay Mitchell Founded Luggage Brand Béis in 2018

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Shay Mitchell is a Canadian actress and entrepreneur who founded the luggage brand Béis in 2018. The brand is known for stylish and functional travel accessories, including backpacks, weekenders, and suitcases.

Béis luggage is made from high-quality materials, such as vegan leather and recycled nylon. The bags are also designed to be lightweight and durable, making them perfect for travel.

Shay Mitchell founded Béis in 2018 to solve her frequent flyer problems. Thanks to its chic travel accessories, the brand quickly became popular among celebrities and fashion lovers.

Shay Mitchell established the luggage brand Béis in 2018 to address her personal travel challenges, and the brand's stylish travel accessories have now generated over $120 million in profitable gross revenueShay Mitchell established the luggage brand Béis in 2018 to address her personal travel challenges, and the brand’s stylish travel accessories have now generated over $120 million in profitable gross revenue (Credit: Béis)

“Béis” is a brand name derived from the Spanish word “beis,” which means “kiss.” It is a word chosen by Shay Mitchell for her travel accessories brand to represent the idea of adventure, exploration, and the joy of travel.

“I’ve been very fortunate to travel in my life at a young age,” said Mitchell in an interview with WWD.

“My parents always took my brother and I on trips. I love traveling. It was my first love. And then as I got older, obviously I was buying my own luggage, my own bags, and every time I was on the road, I’d be like, ‘This is missing something’ or ‘I wish there was a compartment for this’ or, like, ‘if I could only design this bag.’”

In 2023, Béis surpassed $120 million in profitable gross revenue and is expected to reach $200 million in its next fiscal year. The company is also on track to achieve 200 percent growth two years in a row.

Shay Mitchell launched Béis in 2018 to address her own travel challenges, and the brand's stylish travel accessories gained rapid popularity among celebrities and fashion enthusiastsShay Mitchell launched Béis in 2018 to address her own travel challenges, and the brand’s stylish travel accessories gained rapid popularity among celebrities and fashion enthusiasts (Credit: Elder Ordonez / INFphoto)

Béis is a joint effort between Mitchell and venture company Beach House Group. In June 2022, the company raised $12.5 million in a Series B funding round.

Mitchell’s success with Béis has made her one of the top celebrity entrepreneurs of 2023. She is a role model for other aspiring entrepreneurs and proves that anyone can achieve their dreams with hard work and dedication.

“I love Béis and am heavily involved with every facet of the business so I post so much content of me, our bags and otherwise,” Shay told THR in December 2022.

Béis The Weekender, The Backpack, and The Duffle are stylish, functional, and sustainable travel bags from Shay Mitchell's luggage brandBéis The Weekender, The Backpack, and The Duffle are stylish, functional, and sustainable travel bags from Shay Mitchell’s luggage brand

“During COVID we saw a consumer migration towards our bags intended for more day-to-day use, or quick jaunts,” Mitchell explained.

“Now that the world is opening back up we see our roller inventory flying out the doors (in addition to the day-to-day bags). I think part of this is our high customer return rate. Once you see how great our bags are, it’s hard to stop.”

In addition to its stylish and functional design, Béis luggage is also known for its commitment to sustainability. The brand uses recycled materials in its products and offsets its carbon emissions.

If you are looking for stylish, functional, and sustainable luggage, Béis is a great option. The brand offers a wide variety of bags, so you will surely find the perfect one for your needs.

Here are some of the most popular Béis luggage items:

  • The Weekender: This is a versatile bag that can be used for weekend trips or everyday use. It has a spacious interior and multiple compartments, making it easy to stay organized.
  • The Carry-On: This lightweight and durable suitcase is perfect for travel. It has a hard shell that protects your belongings from damage and multiple compartments for easy organization.
  • The Backpack: This stylish and functional backpack is perfect for everyday use. It has a padded laptop compartment and multiple pockets, making it easy to stay organized.

Shay Mitchell’s Late Arrival Causes a Stir at the 2016 Teen Choice Awards

In July 2016, Shay Mitchell accidentally got her poor publicist in trouble when she took her sweet time on the makeup chair and got stuck in traffic.

Shay Mitchell wears her hair up at the 2016 Teen Choice AwardsShay Mitchell wears her hair up at the 2016 Teen Choice Awards held on July 31, 2016, in Los Angeles (Credit: Adriana M. Barraza / FayesVision / WENN)

Naya Rivera’s lookalike arrived at the 2016 Teen Choice Awards so late that she was the only celebrity on the red carpet. Oops.

Shay turned heads on the carpet as a stunning golden girl in a fully-sequined gold dress from Just Cavalli’s Fall 2016 collection.

Shay Mitchell wears a glittery gold Just Cavalli dress to the Teen Choice AwardsShay Mitchell wears a glittery gold Just Cavalli dress to the Teen Choice Awards (Credit: Adriana M. Barraza / FayesVision / WENN)

The ethnically diverse actress embraced a lavish touch of gold with her ensemble, accessorizing with a coordinated Edie Parker “Lara” clutch and an array of sparkling rings.

We can see why her makeup took forever. She sported heavy smoky eye makeup and a striking contour on her face.

Shay Mitchell holds a gold Edie Parker clutchShay Mitchell holds a gold Edie Parker clutch (Credit: Adriana M. Barraza / FayesVision / WENN)

Shay finished her all-gold look with Giuseppe Zanotti’s “Darcie” sandals.

Shay Mitchell's feet in strappy gold Giuseppe Zanotti sandalsShay Mitchell’s feet in strappy gold Giuseppe Zanotti sandals (Credit: Adriana M. Barraza / FayesVision / WENN)

These all-gold sandals feature skinny straps across the forefoot and crisscross around the ankles.

Shay Mitchell's feet in glittery gold "Darcie" sandalsShay Mitchell’s feet in glittery gold “Darcie” sandals (Credit: Adriana M. Barraza / FayesVision / WENN)

Shay may have been late, but she did at least make it in time to pose for photos with the Pretty Little Liars cast.

Actors Ian Harding, Tyler Blackburn, Ashley Benson, Shay Mitchell, and Troian Bellisario pose with the award for Choice TV Show: Drama for 'Pretty Little Liars' in the press room during Teen Choice Awards 2016Actors Ian Harding, Tyler Blackburn, Ashley Benson, Shay Mitchell, and Troian Bellisario pose with the award for Choice TV Show: Drama for ‘Pretty Little Liars’ in the press room during Teen Choice Awards 2016 at The Forum on July 31, 2016, in Inglewood, California (Credit: Adriana M. Barraza / FayesVision / WENN)

In true 2016 style, the PLL star documented her day leading up to the Teen Choice Awards on Snapchat. She included some funny snaps while contorting herself into strange positions (literally) to get her hair done.

As they say, you can’t rush perfection. Even if Shay was late to the red carpet, the results seemed worth it.

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Filed Under: Celebrities