In this era of bite-sized content, it only takes a few seconds to make or break a reputation.
Brands need to make sure that their advertisements capture attention and encapsulate the essence of the product they’re selling in less than a minute.
Some go for the informative route, while others resort to shock value. Usually, the latter is more effective as it gets people talking.
Brie Larson starred in a controversial feminist commercial for Nissan Sentra (Credit: YouTube / Nissan)
The commercials blow up even more when they’re led by A-list celebrities as they lure audiences in with just their names alone.
Some of them get a positive reception, while others just stir controversy. Whether intentional or not, they’ve done their job if it gets talked about enough.
Many will remember Kate McKinnon’s off-putting Verizon spot and Brie Larson’s controversial Nissan ads.
Meanwhile, Nissan’s INFINITI QX60 “A Beautiful Mess” commercial caused quite a frenzy due to the negligent mother storyline. And don’t get us started on Amazon’s sexist Medusa commercial, which just gets progressively worse.
Of course, there are bright spots like Christina Aguilera playing Nintendo Switch with her family or Sharon Stone looking stunning for LensCrafters.
It’s in the jeans
Enter Becky G, the newest spokesperson for Xfinity Mobile.
The new crop of commercials got people asking about the girl in the TV ads, but it wasn’t for the reason they were expecting.
In one spot, Becky G does a comparison between Xfinity Mobile and Verizon while clad in a poorly-styled look. Her outfit caught everyone’s attention and made them forget about the reason she was doing the commercial in the first place.
Becky G wearing a cropped jacket and weird ill-fitting jeans for the Xfinity Mobile TV spot (Credit: YouTube)
The petite star wore a white top under a cropped jacket with a checkerboard print. She styled them with shiny locks, white tennis shoes, and long, pointy nails.
But people zeroed in on her ill-fitting jeans, particularly the unfortunate V line that seemed to draw attention to her crotch.
She’s been criticized for her heavy makeup, witchy nails, and even her acting and speaking voice. But it’s her weird pair of mom jeans that got everybody talking.
Becky G gets flak for heavy makeup and witchy nails on a new Xfinity Mobile commercial (Credit: YouTube)
The styling is horrible, but the same pair of jeans made another appearance for a different TV spot.
This time, Becky G paired it with a yellow asymmetrical sweater. Despite the bold pop of color, the sweater couldn’t take the attention away from the awkward V line on her jeans.
It seems there’s no escaping Becky G and her series of Xfinity Mobile commercials. The ads pop out everywhere, much to everyone’s dismay.
Becky G tells you that you can save money when you bundle in another TV commercial for Xfinity Mobile (Credit: YouTube)
Who’s that girl?
Based on her Xfinity Mobile ads, people have assumed that Becky G is new to the scene. But she’s actually been in the industry for more than a decade now.
Becky G posing with her award for Favorite Latin Female Artist at the 2020 American Music Awards in a Ralph & Russo Fall 2020 Couture gown and Stuart Weitzman Nudist Hollywood platform heels (Credit: Becky G’s Instagram)
Born Rebbeca Marie Gomez, she started out by covering popular songs and posting them online. She eventually caught producer Dr. Luke’s attention and scored a record deal, leading to multiple albums and artist collaborations.
The 25-year-old star earned mainstream success with her multi-platinum single “Shower.” It was her first solo entry on the US Billboard Hot 100, and the hit song sold two million units in the USA alone.
She even ventured into acting with a guest-starring role in the musical TV series Empire as Valentina Galindo and as Trini Kwan the Yellow Ranger in the third installment of the Power Rangers franchise.
Becky G as Trini / The Yellow Ranger in the 2017 superhero film Power Rangers (Credit: Lionsgate)
Crossing over and inspiring positive change
The multi-hyphenate star eventually crossed over to Latin music and films to highlight her Mexican heritage.
The Latin Recording Academy recognized her as one of the leading ladies in entertainment, while her home of Inglewood honored her contributions to the Hispanic community.
Becky G in a casual-cool, all-blue ensemble on the 2022 iHeartRadio Wango Tango pink carpet in Los Angeles, California, on June 4, 2022 (Credit: Xavier Collin / Image Press Agency / ABACA / INSTARimages)
She also received an award for the Agent of Change at the Latin Youth Choice Awards in 2020 for using her platform to raise awareness of social issues and inspire change.
Her return to the western music industry began with the release of “LBD” in 2019 and continued with more collaborations, sold-out tours, and awards.
Aside from starring in commercials, Becky G also created her own makeup line called Treslúce Beauty and began hosting her own talk show entitled Face to Face with Becky G on Facebook Watch.
Becky G wearing a Giambattista Valli x H&M red tulle dress and Ruthie Davis Mickey Stretch platform boots at the 2019 MTV Europe Music Awards (Credit: Niviere David / ABACA / INSTARimages)
Exuding ethereal elegance on the red carpet
The Xfinity Mobile ads may have called into question Becky G’s style, but she has always impressed with her red-carpet appearances.
One of her best looks to date is her Etro gown at this year’s Academy Awards. The custom strapless number featured rosy pink tones with jewel embellishments and embroidered hip accents.
It also had a floor-length hem with a short train. She kept her styling simple with drop earrings and Jimmy Choo platform heels.
Becky G wearing a custom Etro gown at the 94th Academy Awards held at the Dolby Theatre in Los Angeles, California, on March 27, 2022 (Credit: Abby Grant / Cover Images / INSTARimages)
A few months later, she dazzled at the 2022 Billboard Music Awards in a Zuhair Murad lavender mini dress. It featured a one-shoulder design with a high neck, a plunging neckline, and a feathered full sleeve.
The dress shimmered with sequins, beads, and studded embellishments. She styled it with a satin belt and silver ankle-strap heels.
Becky G in an embellished lavender mini dress from Zuhair Murad and silver ankle-strap heels at the 2022 Billboard Music Awards held at the MGM Grand Garden Arena in Las Vegas, Nevada, on May 15, 2022 (Credit: BauerGriffin / INSTARimages)
Showing off her style A-game
She also made waves in the fashion industry with an appearance at the Versace Spring/Summer 2022 show during Milan Fashion Week.
Becky G wore the purple Safety Pin dress with a short side slit and contrasting blue-and-orange buttons. She styled it with a bold red lip, hoop earrings, and red pointy-toe pumps.
Becky G flaunts her legs in a purple dress and red pointy-toe pumps at the Versace S/S 2022 show during Milan Fashion Week on September 24, 2021, in Milan, Italy (Credit: Riccardo Giordano / IPA / INSTARimages)
Last month, Becky G was spotted outside the Jimmy Kimmel Live studios sporting a “drenched” style. She wore a light lavender short-sleeved top with cut-out details and mesh panels. Her matching mini skirt, on the other hand, featured ruched detailing.
She carried a white shoulder bag and styled her hair in beach waves with a wet look to match the theme of her outfit.
To add a stylish boost to her petite frame, Becky G always favored platform shoes. This time, she wore towering white platform boots with 7-inch block heels. These boots have a slip-on style and a fitted shaft to create the illusion of a sock.
Becky G in a light lavender set with white sky-high platform boots outside the Jimmy Kimmel Live studios in Los Angeles, California, on May 24, 2022 (Credit: BauerGriffin / INSTARimages)
Her Xfinity Mobile TV commercials may be giving everyone nightmares, but Becky G’s recent looks offer a breath of fresh air. They promise more impressive outfits in the future to erase those weird mom jeans from everyone’s memory.