How Fast-Growing Shoe Brand Malone Souliers Got Its Start

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Malone Souliers is a London-based luxury footwear brand known for its sleek, elegant, and well-fitted designs.

Since its launch in 2014, the brand has established itself as an incredibly successful business enterprise, one that remains prominent in the market today.

The brand was originally co-founded by creative director Mary Alice Malone and former managing director Roy Luwolt.

Women’s footwear label Malone Souliers was co-founded in London in 2014 by Americans Mary Alice Malone and Roy LuwoltWomen’s footwear label Malone Souliers was co-founded in London in 2014 by Americans Mary Alice Malone and Roy Luwolt (Credit: Lia Toby / WENN)

In 2018, a four-month hiatus from Malone resulted in a turbulent year in leadership for the brand.

In December, Luwolt officially stepped away from the company. Since then, along with CEO Steven Hope and the rest of her team, Malone continues her work.

How do you pronounce Malone Souliers?

A French word for ‘shoe,’ soulier, pronounced in English as “soo-lee-ay,” keeps with the company’s international identity.

Despite being a Pennsylvania native, Mary Alice Malone attributes the decision of a London office to the versatility the city brings.

Lady Kitty Spencer shows off her feet in Malone Soulier shoesLady Kitty Spencer shows off her feet in Malone Soulier shoes (Credit: WENN)

Being based on the English capital allows for both the business advantages of a global hub and the benefits of its cultural inclination towards fashion. As for the shoes themselves?

They are made in Italy, using the highest quality materials, and finished by hand by expert artisans.

Soon after its drop, Malone Souliers quickly became known for the “Maureen” – a now-classic style that has never lost its best-selling flair.

The iconic Maureen mules from London-based label Malone Souliers in lustrous wine-red satin with glossed rose gold leather panelsThe iconic Maureen mules from London-based label Malone Souliers in lustrous wine-red satin with glossed rose gold leather panels (Credit: Malone Souliers)

Spotted on Ellie Goulding and Maria Borges, its silhouette is said to hug the natural curves of the feet, and delicate straps at the front finalize its coveted look.

According to its namesake, Mary Alice Malone, Malone Souliers aimed to transmit a message of women empowerment to its clientele.

With a style that has been described both as modern and timeless, the label’s particular approach to shoemaking is widely recognizable in the fashion community.

Hunter Schafer wears white Malone Souliers boots with a matching Loewe dressHunter Schafer wears white Malone Souliers boots with a matching Loewe dress (Credit: WENN / Avalon)

Malone Souliers are stocked in some of the most famous and high-end department stores in the world, including Shopbop, Matches Fashion, Farfetch, and the like.

Having become known for quintessentially feminine designs, the company caught the attention of consumers and competitors when it announced its first men’s collection in 2019.

Not a French footwear label, Malone Souliers was founded by two Americans in London and its shoes are made in ItalyNot a French footwear label, Malone Souliers was founded by two Americans in London and its shoes are made in Italy

In the line, Malone continued to reflect her passion for simplicity and functionality, hoping to encourage more elegant footwear for the everyday man.

Maintaining the label’s comfortable and well-made approach, the line was well-received, and the brand’s expansion towards men’s shoe wear has continued.

Are Malone Souliers shoes comfortable?

According to the brand, the shoes abide by standard Italian sizing and are said by the majority of internet users to be true to size and comfortable.

Malone Souliers recommends customers with a higher instep to buy half a size up.

Malone Souliers may or may not be your style, but it isn’t hard to see why the brand has had such enormous success over the years.

For a fan screening of her new film Underwater in January 2020, Kristen Stewart styled spiky white Montana booties from Malone Souliers with an Alessandra Rich outfit.

Kristen Stewart debuts her blonder hair at a special fan screening of 20th Century Fox's Kristen Stewart debuts her blonder hair at a special fan screening of 20th Century Fox’s “Underwater” at Alamo Drafthouse Cinema on January 7, 2020, in Los Angeles, California (Credit: WENN / Avalon)

Do you like how the Panic Room actress styled her black blazer and mini skirt from Alessandra Rich’s Fall 2019 Collection with white Malone Souliers ‘Montana’ lace-up ankle boots?

Kristen Stewart wears a black blazer with layered necklaces and a Naked Wardrobe crop topKristen Stewart wears a black blazer with layered necklaces and a Naked Wardrobe crop top (Credit: WENN / Avalon)

Scroll down to see celebrities wearing flats, mules, and shoes by Malone Souliers, a bold shoe brand co-founded by Mary Alice Malone and Managing Director, Roy Luwolt.

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