Revolutionizing Fashion: Vetements’ Bold Journey From Georgian Beginnings to Global Icon

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Vetements is a French clothing and footwear brand founded by Georgian fashion designer Demna Gvasalia and CEO Guram Gvasalia in 2014.

“We feel it’s inevitable and crucial to create contemporary clothing,” says Demna Gvasalia, Creative Director of Paris design collective Vetements.

Jourdan Dunn was spotted in a $1,386 emerald green Vetements sweatshirt and track pants ensembleJourdan Dunn was spotted in a $1,386 emerald green Vetements sweatshirt and track pants ensemble in New York City on May 3, 2016 (Credit: Dara Kushner / INFphoto)

The Maison Margiela veterans elevate deceptively simple pieces with meticulous construction, considered fabrics, and playful proportions.

During the civil war, the brothers grew up in a small town in the former USSR state of Georgia. They fled their hometown in the 1990s, settling in Düsseldorf in Germany.

Vetements: A Celebrity Favorite

Celebrity fans of Vetements include Dua Lipa, Blac Chyna, Jess Glynne, Jennifer Hudson, Kylie Jenner, Kendall Jenner, Keke Palmer, Rosie Huntington-Whiteley, Selena Gomez, Taylor Swift, Rihanna, and Hailey Bieber.

On May 10, 2018, in New York City, Jessica Simpson, joined by Ace Knute Johnson, showcased a bold and eclectic fashion statement in a Vetements ruffled printed jersey dress, paired with metallic textured-leather platform ankle boots by Vetements, Saint Laurent Lou Lou heart sunglasses in silver, and Saint Laurent XL smoking oval drop crystal earringsOn May 10, 2018, in New York City, Jessica Simpson, joined by Ace Knute Johnson, showcased a bold and eclectic fashion statement in a Vetements ruffled printed jersey dress, paired with metallic textured-leather platform ankle boots by Vetements, Saint Laurent Lou Lou heart sunglasses in silver, and Saint Laurent XL smoking oval drop crystal earrings (Credit: Kristin Callahan / ACE Pictures / INSTARimages.)

Known for iconic collaborations with brands including Levi’s and Reebok, Vetements eschews tradition, opting instead for catwalks through Parisian flea markets and models pulled straight from the streets of Zurich. Dramatic oversizing, deconstruction, and blue-collar inspiration are the themes de rigueur.

How to Pronounce ‘Vetements’

The correct French pronunciation of “Vêtements” is closer to “Vet-mahn” with a nasal “a” sound at the end. The nasal “a” is similar to the vowel sound in “want” or “aunt.”

In English, Vetements is pronounced “Vet-Mawn,” capturing the essence of its French roots where the word means “clothing.”

The mnemonic of imagining a vet mowing the lawn is a helpful reminder for the correct pronunciation, emphasizing the silent “s” and the distinctive “awn” sound.

Vetements x Manolo Blahnik: A Revolutionary Shoe Collaboration That Redefines Luxury

In 2017, cult shoe label Vetements and luxury brand Manolo Blahnik sparked interest with a one-of-a-kind collection born of an unconventional partnership. This collaboration has resulted in a juxtaposition of styles — Vetements’ modern edge and Blahnik’s polished elegance. Since its release, the award-winning collection has caught the eye of many famous shoe fans, including Rihanna.

Vetements reworked the staple Manolo Blahnik designs, adding the brand’s signature deconstructed style with each piece. The project produced several attractive shoe styles guaranteed to make eccentric fashion statements. The collection includes sexy satin pumps, ankle boots, slingback shoes, thigh-high boots, ankle-strap heels, and waist-high boots — all featuring vibrant hues, quality fabrics, and unique silhouettes.

Highlighting Iconic Styles: The Vetements x Manolo Blahnik Shoe Lineup

Take a peek at the six shoe styles from the award-winning collaboration between Vetements and Manolo Blahnik:

1. Elevate Your Style: Vetements x Manolo Blahnik’s Luxurious Satin Boots

These waist-high boots are handcrafted in Italy and feature pointy toes, smooth leather lining, and gorgeous satin. Rihanna wore the bright orange pair at the OVO Fest in Toronto.

Vetements x Manolo Blahnik Satin Boots in Bright Pink

Vetements x Manolo Blahnik Satin Boots in Bright OrangeVetements x Manolo Blahnik satin boots in bright pink ($4,225) and bright orange ($4,590)

2. Chic and Sleek: Discover the Printed Satin Thigh Boots from Vetements x Manolo Blahnik

These thigh-high boots are made of lustrous black satin and feature Manolo Blahnik’s signature scrawled on the side.

Vetements x Manolo Blahnik Printed Satin Thigh BootsVetements x Manolo Blahnik printed satin thigh boots, $3,380

3. Iconic Elegance: The Satin Pumps Reinvented by Vetements and Manolo Blahnik

Inspired by Manolo Blahnik’s “Hangisi” pumps, these handcrafted shoes feature pointy toes and frayed ankle ties. They are available in bright blue, bright orange, and black satin.

Vetements x Manolo Blahnik satin pumps

Vetements x Manolo Blahnik satin pumps

Vetements x Manolo Blahnik satin pumpsVetements x Manolo Blahnik satin pumps, $1,1775

4. Artistic Flair: Vetements x Manolo Blahnik’s Signature Printed Satin Pumps

These printed pumps are made in Italy and feature pointy toes, leather lining, and gorgeous satin. They are also emblazoned with Manolo Blahnik’s signature on the side.

Vetements x Manolo Blahnik printed satin pumps

Vetements x Manolo Blahnik printed satin pumps

Vetements x Manolo Blahnik printed satin pumps

Vetements x Manolo Blahnik printed satin pumps

Vetements x Manolo Blahnik printed satin pumpsVetements x Manolo Blahnik printed satin pumps, $1,585 – $1,725

5. A Modern Twist on Classic: The Printed Satin Ankle Boots by Vetements x Manolo Blahnik

These black satin ankle boots feature angular heels, raised pointed toes, and rear zip closures. They are also decorated with Manolo Blahnik’s signature in bleach.

Vetements x Manolo Blahnik printed satin ankle bootsVetements x Manolo Blahnik printed satin ankle boots, $1,985

6. Bold and Beautiful: The Cutout Satin Boots from Vetements x Manolo Blahnik

These satin boots are handcrafted in Italy and feature raw-edged cutout cuffs, exaggerated zips, and stiletto heels.

Vetements x Manolo Blahnik cutout satin bootsVetements x Manolo Blahnik cutout satin boots, $2,225

7. Refined Sophistication: Satin Slingback Pumps by Vetements x Manolo Blahnik

These pumps feature elasticated slingback straps, folded-down heels, and a gorgeous satin finish.

Vetements x Manolo Blahnik satin slingback pumps

Vetements x Manolo Blahnik satin slingback pumpsVetements x Manolo Blahnik satin slingback pumps, $1,585

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