Who Is Helmut Lang? Pronunciation and Where to Buy

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Scroll down to see celebrities wearing dresses and footwear by Helmut Lang, a fashion brand that was created by Austrian fashion designer Helmut Lang in 1986.

Helmut Lang is pronounced HEL-moot Lung.

In 1999, Milan-based fashion house Prada acquired 51% of the Helmut Lang company amid a frenzied acquisition spree among the leading players in luxury goods, which also included Prada’s acquisition of German fashion label Jil Sander.

After alleged disputes with Prada Group’s CEO Patrizio Bertelli on how the brand should be continued, Helmut Lang sold his remaining shares to Prada in October 2004 and left his own label in January 2005.

On March 17, 2006, Prada Group announced that, after six loss-making years, Link Theory Holdings (LTH) of Tokyo would be acquiring the Helmut Lang brand for an estimated €20 million. Three weeks earlier, Prada also offloaded the Jil Sander label to British equity firm Change Capital Partners (CCP).

In January 2018, Helmut Lang named Alix Browne, founding editor of V Magazine, its new editor-in-residence.

You can buy Helmut Lang dresses, jeans, and shoes at Bergdorf Goodman and Barneys New York.

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