When a new brand starts to dominate our social media feeds, we start paying attention. Farm Rio is a Brazilian brand quickly taking the fashion world by storm.
Farm Rio, renowned for its signature vibrant dresses, has successfully expanded its presence across various retail platforms, including renowned outlets like Nordstrom and popular online marketplaces like Amazon.
While firmly establishing its brand within the American market, Farm Rio has set its ambitious sights on achieving global recognition and widespread appeal.
We’re deep-diving into everything you need to know about Farm Rio and a few dresses we’ve got our eyes set on. If you love the Brazilian lifestyle, Farm Rio is one brand you want to become acquainted with.
Introducing Farm Rio: A Celebration of Brazilian Culture and Fashion
As a brand that lives by the motto of “dress in happiness,” Farm Rio is a brand that will always make you smile.
Farm Rio has led “enlightened cultural movements” since 1997, building its brand around good energies and beautiful frequencies. Nature plays a crucial role in inspiring their designs – with mother earth being their ultimate muse.
A Rio de Janeiro-based fashion label founded in 1997, Farm Rio offers feminine and vibrant designs inspired by mother earth
Farm Rio, an independent brand founded in 1997 by Katia Barros and Marcello Bastos, first made its mark at the renowned ‘Babilonia Feira Hype’ market.
The brand began with a mission to create clothing that embodies the feminine spirits and Rio’s vibrant colors. Their booth quickly grew into a store before becoming one of Brazil’s most popular fashion brands.
Farm Rio is owned by Grupo Soma, a Brazilian conglomerate within the domestic fashion industry that publicly trades on the stock exchange.
Farm Rio’s Iconic Style and Commitment to Sustainability
Farm Rio’s distinctive style is defined by its vibrant fabrics and captivating tropical prints. With a strong focus on showcasing its Brazilian heritage, the brand has successfully established itself in the mainstream market.
Farm Rio has forged strategic collaborations with renowned brands such as Levi’s, further elevating its visibility and appeal.
Farm Rio and Levi’s combine urban denim with the beauty of nature in their collaboration (Credit: Levi’s)
For years, Farm Rio has been one of the go-to mid-tier contemporary designer brands in Brazil, with a loyal following amongst wealthier middle-class customers.
Farm Rio has a long-term collaboration with sportswear giant Adidas, offering statement dresses, pants, jackets, and more (Credit: Adidas)
Another brand that Farm Rio has a long-term collaboration with is Adidas. The Brazilian fashion brand has created a series of statement dresses, pants, jackets, t-shirts, and scarves.
Farm Rio sees its signature – and biggest selling point – to be its distinctive prints and the tropical aesthetic that they wave into almost every design. We’ve spotted Ana de Armas in Farm Rio’s embroidered fruit maxi dress and Sarah Jessica Parker in Farm Rio’s printed reversible puffer coat.
Where Farm Rio Products Are Made
Farm Rio has its sights set on becoming the next ‘it’ Brazilian brand. Havaianas – a signature flip-flop style – is amongst the most recognizable fashion brands in the world. Farm Rio plans to grow itself to rival its fellow Brazilian brand.
While Farm Rio may be a Brazilian brand at heart, it manufactures abroad. However, this decision isn’t about lowering costs.
Although Brazil is known for its shoe manufacturing, its garment process isn’t on the same level. Most Brazilian textiles are cheaper and in turn, less durable.
You’ll now find that most of their production happens in Portugal, Morocco, and Turkey. By moving production out of Brazil, Farm Rio can keep their clothes at an affordable price without compromising quality.
Exquisite Farm Rio Dresses: A Kaleidoscope of Vibrant Style
Are you ready to discover the vibrant world of Farm Rio? We’re rounding up some of the must-have Farm Rio dresses. These styles are guaranteed to sell out, making them an instant ‘add to basket’ at Farm Rio!
1. Animals Tapestry Midi Dress, $245
Embrace the puffy sleeve trend with this animal-inspired midi dress by Farm Rio. It blends fauna and flora to create one of the brand’s signature prints.
Tropical flora and fauna prints define the Animals Tapestry dress, cut from crisp cotton in a flowy, relaxed silhouette with shoulder ruffles
We love this dress for its flowy silhouette and deep v-neckline that lets you flaunt a little skin. It’s a dress you can throw on and guarantee that you’ll look put together. If you’re heading on vacation, this is the dress you want to pack.
2. Black Fruit Garden Jersey Dress, $160
Add a little of Brazil to your everyday closet with this skin-tight dress. This dress is the perfect way to make a statement without going too far out of your comfort zone. You can transform it into a transitional piece by adding a cardigan or puffer jacket.
A garden of fruits on a skintight midi dress with elbow-length sleeves and a jewel neck
It’s a little black dress with a rainforest twist. You can wear it with any type of footwear, from sandals to sneakers or loafers.
3. Banana Juice Collared Mini Dress, $195
If you’re a fan of adding pastels to classic silhouettes, we’ve found just the dress for you! The ‘Banana Juice’ dress has a timeless silhouette with a cozy fit.
The aptly named Banana Juice mini dress features an all-over banana print, a breezy silhouette, a split neck, and drawstrings with beaded tassels
It’s the perfect length for showing off your legs, whether you’ve got a fresh summer tan or are layering up with tights. The beaded tassels add a bohemian feel to the dress with its tiered skirt and drawstring waistline.
4. Mixed Midnight Leopards Midi Dress, $225
Can’t decide whether to go monochrome or all-out color? Now you don’t have to! Farm Rio’s ‘Mix Midnight Leopards’ dress gives you the best of both worlds with its puff sleeves and contrasting prints that are guaranteed to help you stand out from the crowd.
A fierce addition to any wardrobe, the Mixed Midnight shirtdress boasts a colorful wild print, trendy puff sleeves, and a removable sash belt
It’s one of the most versatile pieces in Farm Rio’s most recent collection.
5. Flowers Garden Long Sleeve Maxi Dress, $275
Are you looking to embrace bohemian romanticism? This Farm Rio dress will transport you back to the ‘70s with its intricate floral print and daisy button detailing.
Featuring a patchwork mix of vintage patterns and a crisp cotton fabric, the Flowers Garden maxi dress guarantees to turn heads, whether paired with boots or strappy heels
The dress is made using 100% organic cotton for a sustainable twist that will make you reach for this dress every season.
6. Off-White One Shoulder Dress, $200
Channel your inner goddess with this one-shoulder dress that is universally flattering. It’s the perfect choice for a walk along the beach or to throw on over your swimwear.
The asymmetrical neckline is right on trend and the ultimate way to show off a fresh tan.
Add a sultry element to a summery look with this breezy one-shoulder dress designed with cutout detail at the waist
7. Rauti Puff Sleeve Sweater Dress, $195
Do you want to add a little color to your transitional closet? This Farm Rio dress is one that you can wear all year round.
A sweater dress is a staple that you can wear solo or layer over leggings or tights in the colder weather. This dress is part of Farm Rio’s partnership with the Yawanawa people.
Created in partnership with the Yawanawa people, the Rauti mini sweater dress has a vibrant pattern and ribbing at the high neck and elongated cuffs
Which of these Farm Rio dresses will you be adding to your closet? Let us know in the comments below!