Gucci’s Flashtrek Sneakers: Where Fashion Meets SEGA’s Iconic Typeface

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We couldn’t believe our eyes when we first discovered Gucci’s ‘Flashtrek’ sneakers are printed with a logo inspired by SEGA’s typeface. This Japanese video game developer manufactured numerous home consoles from 1983 to 2001.

Available in numerous colors, including black, white, and multicolor, they are set on chunky lug soles reminiscent of hiking footwear. You can remove the sparkling crystal-embellished straps if you pair these shoes with a bolder outfit.

Black Flashtrek Logo-Embossed Sneakers

Alessandro Michele’s Vision: Reinventing the Dad Sneaker

The creative director of Gucci, Italian fashion designer Alessandro Michele, isn’t one to do things by halves, which he proved when tackling this season’s playfully dubbed ‘dad sneaker’ trend.

Spotted on the Fall ’18 runway, this ‘Flashtrek’ style is designed in a hiking-inspired silhouette from black mesh, suede, and supple leather.

Spotted on the Fall '18 runway, this Flashtrek style is designed in a hiking-inspired silhouette from black mesh, suede, and supple leatherBlack Flashtrek Logo-Embossed Sneakers, $1,590

Fall ’18’s trend for ‘ugly sneakers’ isn’t one to approach halfheartedly—you have to go full tilt, or the irony will get lost.

Fall '18's trend for 'ugly sneakers' isn't one to approach halfheartedly - you have to go full tilt or the irony gets lostWhite Flashtrek Logo-Embossed Sneakers, $1,590

Celebrity Endorsement: Lizzo’s Flashtrek Fashion Statement

Lizzo wore these sneakers with a green neon dress to the 2019 MTV Movie & TV Awards, which took place at the Barker Hangar in Santa Monica, California.

Lizzo and Bazzi having fun at the 2019 MTV Movie & TV AwardsLizzo and Bazzi having fun at the 2019 MTV Movie & TV Awards at the Barker Hangar in Santa Monica, California, on June 15, 2019 (Credit: FayesVision / WENN)

Her custom stretch mesh dress is by Brooklyn-based designer Christopher John Rogers and features a hand-sewn ostrich feather neckline.

Lizzo styled a neon green Christopher John Rogers dress with white Flashtrek sneakersLizzo styled a neon green Christopher John Rogers dress with white Flashtrek sneakers (Credit: FayesVision / WENN)

This pair has been made in Italy from white leather, suede, and padded mesh.

White Flashtrek Logo-Embossed Sneakers

These colorful sneakers are made from metallic leather and cushioned mesh and are draped with detachable crystal-encrusted straps.

Gucci's Flashtrek sneakers are printed with a logo inspired by the typeface of Japanese video game company SEGA

Set on chunky lug soles reminiscent of hiking footwear, they're Italian-made from metallic leather and cushioned meshColorful Flashtrek Logo-Embossed Sneakers, $1,590