When it comes to definitive mid-2010s street style, few captured the “athleisure” movement quite like Gigi Hadid.
On July 6, 2016, in New York City, the supermodel gave a masterclass in high-low styling as she stepped out of her apartment with Zayn Malik.
Gigi Hadid goes incognito by wearing sunglasses and topping her hair with a hat while leaving her apartment with on-again-off-again boyfriend Zayn Malik on July 6, 2016, in New York City (Credit: TNYF / WENN)
While the pair’s long-term relationship would eventually lead to the birth of their daughter, Khai, in 2020, this specific summer afternoon remains a perfect time capsule of the era’s most coveted collaborations.
Fresh off a month spent alongside Kendall Jenner, Gigi pivoted from her recent somber aesthetic to a bright, graphic ensemble that prioritized bold textures and limited-edition footwear.
Zayn Malik and Gigi Hadid hold hands as they leave Gigi’s New York City apartment (Credit: TNYF / WENN)
The duo walked out of the building wearing casual ensembles, but Gigi still looked chic.
Gigi Hadid wears a yellow crop top with an Adidas Pharrell Williams jacket while out in New York City with her boyfriend Zayn Malik (Credit: TNYF / WENN)
The model wore capris with a yellow crop top under the cool, graphic Adidas Pharrell Williams “Artist” printed blouson jacket.
Gigi Hadid accessorizes with a black hat, aviators, and a Versace tote bag while walking with Zayn Malik (Credit: TNYF / WENN)
The stylish model finished her look with a black hat, oversized Ray-Ban aviators, and a black Versace tote bag.
Gigi Hadid carries an iPhone and a Versace tote bag (Credit: TNYF / WENN)
She paired her sporty-chic ensemble with Puma by Rihanna creepers in green.
Gigi Hadid steps out in forest-green Puma by Rihanna creepers, pairing the suede platform sneakers with cropped denim to spotlight the ribbed gum sole and Bordeaux Formstrip—an iconic mid-2010s athleisure staple (Credit: TNYF / WENN)
Zayn also looked casual in black sneakers, gray sweatpants, a matching gray hoodie, and a colorful camo-printed jacket.
Gigi Hadid wears a colorful printed blouson jacket from the Adidas Originals x Pharrell Williams collaboration with skinny jeans and creepers while leaving her New York City apartment with Zayn Malik (Credit: TNYF / WENN)
Gigi’s Puma creepers may be sold out today, but their cultural impact is lasting. The Puma by Rihanna line—formerly FENTY x PUMA—wasn’t just another celebrity collaboration; it was the partnership that pulled Puma out of a mid-2010s sales slump and helped define athleisure as fashion, not function.
Launched in 2014 when Rihanna stepped in as creative director and global ambassador, the collection fused punk attitude, luxury materials, and sportswear heritage, with the creeper emerging as its crown jewel.
By reworking the classic Puma Suede with a thick, subculture-inspired platform sole, Rihanna created a silhouette that dominated street style and won Shoe of the Year in 2016—the first time the honor was awarded to a woman-led design.
Puma by Rihanna Green-Bordeaux Creeper — Rihanna’s cult-favorite suede creeper in a deep forest-green hue, grounded by a ribbed gum platform sole and finished with a rich Bordeaux Formstrip for a bold, street-style statement
Why Rihanna’s Puma Era Still Shapes Modern Sneaker Style
Gigi Hadid’s 2016 street-style moment didn’t happen in a vacuum—it landed at the peak of a cultural shift Rihanna helped engineer. By reworking heritage Puma silhouettes through a high-fashion lens, the Puma × Rihanna partnership rewired how sneakers moved between the runway, the sidewalk, and pop culture at large.
From the creeper’s punk-meets-luxury edge to the brand’s modern slide revival, these designs continue to influence how celebrities—and the rest of us—wear athleisure today.
👟 Rihanna × Puma Shoe & Fashion Features on YourNextShoes.com:
- 🏆 Rihanna Becomes First Woman to Win Shoe of the Year for Fenty Puma Creepers — A deep dive into the iconic creeper silhouette that helped define celebrity sneaker culture and won a major industry award.
- 👟 Lena Dunham Pairs Bold Maxi Dress With Rihanna’s Fenty Puma Bow Sneakers — A standout street-style moment spotlighting another signature Fenty Puma release.
- ✨ Rihanna With Long Black Hair Models Her Fenty Puma Collection — Coverage of Rihanna’s early Fenty Puma launch looks featuring sneaker boots and apparel.
- 👟 Pregnant Rihanna Turns Beverly Hills Sidewalk Into a Runway in Puma x Fenty Cat Cleat Slides — A modern street-style moment highlighting Puma × Fenty’s slide-era evolution.
- 🧢 Cara Delevingne’s Chic H&M Look With Puma × Rihanna Creeper Sneakers — A celebrity pairing that underscores the cross-cultural reach of Rihanna’s creeper design.