In 2018, Rosie Huntington-Whiteley launched a new venture called Rose Inc. that is dedicated to her “insider” beauty content. In a December 2019 interview with Jimmy Choo, she called it her most daring achievement.
“I think my most daring achievement was deciding to set up my own business, Rose Inc. about 18 months ago. Every day there’s a new challenge, but every day is equally as rewarding. ”
Rosie Inc. beauty company founder Rosie Huntington-Whiteley wearing a black Prada off-the-shoulder wool dress and crystal-embellished leather sandals in New York City on November 9, 2019
Growing up on a farm in Devon, a county part of South West England, before being discovered by Profile Model Management at the age of 16, Rosie created the website to share her passion for beauty.
“It was really about creating a community of people who love beauty. Beauty has been a passion of mine since I can remember and I started to observe how positively friends and followers across my social platforms responded and engaged when I shared anything that was beauty-related. I’m always being asked for tips—which products I use—and tricks from the industry. So, I really wanted to create a platform where people could come and learn, and I could share all of the things that I’ve picked up over the past 16 years as a model.”
How much is Rosie Huntington-Whiteley worth?
Named the 3rd highest-paid model in the world in 2018 by Forbes (tied with Chrissy Teigen), she is believed to have an annual income of $11.5 million and a net worth of $30 million.
In September 2015, Rosie Huntington-Whiteley brought a designer touch to an early morning gym session in Los Angeles.
Rosie Huntington-Whiteley leaves a yoga class in Los Angeles on September 21, 2015
The then 28-year-old English model and actress kicked off her week in Adidas by Stella McCartney running tights paired with an Under Armour tank top printed with the phrase “I Will What I Want.”
Rosie Huntington-Whiteley wears a pair of Nike shoes as she leaves a yoga class
She carried a Saint Laurent chevron-quilted sheepskin leather tote bag and accessorized with jewelry from Jacquie Aiche, Anita Ko (including a $17,225.00 diamond bracelet), and Cartier.
The ensemble was completed with classic Ray-Ban sunglasses and pink “Lunarglide+ 5” running shoes from Nike.
You can find Rosie’s highly breathable mesh running shoes at Amazon. They feature secure-fitting arch support and Lunarlon cushioning.
Nike Lunarglide+ 5 Running Shoe, $61.99 – $159.95
Credit: WENN / Michael Wright / Instar