In 2024, It Ends With Us, the romantic drama based on Colleen Hoover’s bestselling 2016 novel, arrived on the big screen with high anticipation and even higher controversy.
Directed by Justin Baldoni from a script by Christy Hall, the film stars Blake Lively as florist Lily Bloom and Baldoni as neurosurgeon Ryle Kincaid, whose turbulent romance takes a dark turn when Lily reconnects with her ex, Atlas Corrigan (played by Brandon Sklenar).
💫 Jump to a Look:
- 1. Triple Camo Layers: Beo-Gam Pants & Grenson Chelsea Boots
- 2. Steamy Scene Style: Brown Tea Dress & Yellow Tie-Waist Shirt
- 3. Denim-on-Denim: Patchwork Shirt & Red Tod’s Platform Boots
- 4. Throwback Glam: Vintage Versace & Metallic Heels
- 5. Floral Power Suit: Stella McCartney & Aquazzura “Tequila” Sandals
The cast brought Hoover’s emotionally charged story to life with help from Jenny Slate and Hasan Minhaj, rounding out a dynamic ensemble that fueled the film’s emotional highs and lows. And while critics were split, audiences responded enthusiastically. After its August 9 release under Sony Pictures, the movie became a runaway box-office success, earning more than $350 million worldwide on a modest $25 million budget.
Production originally kicked off in mid-2023 but paused during the WGA and SAG-AFTRA strikes. Once filming resumed, the cast and crew shot throughout New Jersey—one location even sparking an online frenzy on January 12, 2024, when Blake Lively and Justin Baldoni were photographed sharing a steamy sidewalk kiss as Lily and Ryle, echoing one of the novel’s most memorable moments.
Blake Lively, dressed in layered camo and tan Grenson Chelsea boots, shares a passionate on-set kiss with Justin Baldoni, who pairs his rainbow-print onesie with white Nike sneakers while filming It Ends With Us in New Jersey on January 12, 2024 (Credit: Jose Perez / INSTARimages)
They engaged in a steamy sidewalk kiss, mirroring a scene from the book in which Kincaid sports a onesie for free beer during a Boston Bruins game at a nearby bar.
Amidst the hustle and bustle of the film set, Blake Lively once again caught our attention with her unconventional style, this time clad in mismatched camouflage.
Blake Lively Layers Three Camo Prints With Vintage Beo-Gam Pants and Grenson Chelsea Boots
Wrapped up in layers of camouflage, Blake Lively brought a unique flair to the romantic scene. Her outfit seamlessly blended three camo prints, featuring a button-up shirt beneath an oversized jacket.
The then-36-year-old American actress completed the look with 1960s Beo-Gam camo fatigue pants, stylishly tucked into beige Grenson Doris burnished suede Chelsea boots.
Adding a touch of glam, Lively adorned herself with various gold jewelry—a stack of rings and dangly earrings—and carried essentials in a brown Gucci Horsebit 1955 textured-leather shoulder bag.
Blake Lively, on the set of ‘It Ends With Us,’ sporting an eccentric camouflage ensemble mixing three camo prints, including a button-up shirt and an oversized jacket, complete with 1960s Beo-Gam camo pants and beige Chelsea boots (Credit: Jose Perez / INSTARimages)
Explore More Chelsea-Boot Style Moments
For readers who love Blake Lively’s utilitarian camo-and-Grenson look, here are more Your Next Shoes features celebrating Chelsea boots across celebrity fashion and timeless styling.
👢 Explore Chelsea Boot Features on Your Next Shoes:
- ✨ The Timeless Appeal of Chelsea Boots — a definitive guide to the boot silhouette that never goes out of style.
- 👖 5 Foolproof Ways to Style Chelsea Boots — from dresses to denim, versatile styling ideas for every wardrobe.
- 🌟 Olivia Palermo in Gianvito Rossi Chester Chelsea Boots — a chic street-style moment featuring a luxury twist on the classic boot.
- 🖤 Dr. Martens Chelsea Boots — rugged, iconic, and reviewed through the lens of comfort and style.
Fiery Waves Meet Whimsical Onesie: A Playful On-Set Style Moment
Opting for a simple makeup style, The Shallows star embraced her character’s fiery persona with parted red hair falling in loose waves down the middle.
Meanwhile, Justin Baldoni’s bold on-set attire was equally attention-grabbing, donning a vibrant teal onesie adorned with rainbows and unicorns.
The then-39-year-old American actor’s look, which included a black T-shirt, a fluffy pink tail, and Nike sneakers, added a layer of quirkiness to the on-set fashion extravaganza.
From Passion to Confrontation: Brown Tea Dress and Yellow Tie-Waist Shirt in an Intense Scene
Later that same day, the duo returned to set for another emotionally charged scene—this time, trading passion for conflict as they filmed a tense exchange punctuated by heated arguments and tender kisses.
Blake Lively, fully immersed in her role as Lily Bloom, stood out with her fiery red, crimped hair and a romantic, strapless, muted-brown tea dress that subtly heightened the scene’s emotional gravity.
She layered the dress with a buttercup yellow button-down shirt, its oversized sleeves nonchalantly unbuttoned and knotted at the waist—a styling choice that added effortless charm and softened the dramatic moment with an offbeat, relaxed edge.

Her ensemble included matching brown, shiny, tall boots, oversized hoop earrings, and an array of beaded bracelets. On the other side of the scene, Baldoni, as Ryle Kincaid, wore an all-black outfit: a black sweater, dark pants, and dress shoes.
His on-set appearance was intensified by a bandage on his arm, costume makeup, and fake blood on his face – clear indicators of a dramatic fight scene.
Denim-on-Denim Done Differently: Patchwork Shirt, Shearling Jacket, and Red Tod’s Platform Boots
On January 11, Blake Lively showcased her character Lily Bloom’s most straightforward attire while on set in New Jersey, opting for a denim-on-denim ensemble.
The Rhythm Section actress embraced a patchwork button-up layered over a white crop top, complemented by a long shearling-lined denim jacket.
Her casual yet stylish look was completed with blue cargo pants, effortlessly tucked into heeled Tod’s lace-up suede platform boots. Featuring an almond toe and side zip fastening, the boots not only added a vibrant, quirky edge to her ensemble but also elevated her 5ft 8½ (174 cm) frame, enhancing her statuesque silhouette with every step.

Lively carried two bags, including a Valentino La Troisieme Toile Iconographe shopping bag and a Fendi Mamma Bucket one-shoulder bag.
As fans are left intrigued and confused by Lily Bloom’s eclectic wardrobe, American author Colleen Hoover addressed the confusion during Book Bonanza on June 23, 2023.
She defended the choices by stating, “I don’t remember describing outfits at all. I don’t care what they have on. In my head, it’s about the conversation they’re having and the story.”
Hoover urged fans to be patient, assuring that all would be revealed in time, adding, “You’ve seen a couple of outfits that are completely out of context. I’m not worried about it.”
Inside Blake Lively’s Floral Press Tour Looks—Versace, Stella McCartney, and Aquazzura Sandals
Blake Lively captivated audiences with her floral-themed outfits while promoting It Ends With Us. Explore some of her most memorable fashion moments:
Honoring Britney Spears in Vintage Versace With Metallic Silver Heels
- Event: New York City Premiere
- Outfit: Blake honored Britney Spears by wearing the same sequined floral Versace dress from 2002, featuring a one-shoulder halter neckline and daring chest slit.
- Footwear: She paired the dress with shimmering metallic silver open-toe heels, adding a touch of glamour to the ensemble.
- Read more: Blake Lively’s Stunning Floral Fashion for ‘It Ends with Us’ Press Tour

Shirtless Power Dressing: Floral-Embroidered Stella McCartney Suit and Aquazzura “Tequila” Sandals
- Event: London Photocall
- Outfit: Blake embraced the shirtless blazer trend in an ivory Stella McCartney suit with white and green floral embroideries.
- Footwear: She completed the look with green embellished Aquazzura “Tequila” sandals, adding sparkle to her ensemble.
- Explore her style: Blake Lively Shines in Floral Gowns as ‘It Ends with Us’ Surpasses Expectations
These ensembles highlight Blake Lively’s commitment to thematic dressing, aligning her fashion choices with her character’s floral profession in It Ends With Us.