How Hailey Bieber Made Jimmy Choo’s Asymmetrical Averly Pumps a Modern Icon

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The Averly pump debuted in Jimmy Choo’s Spring/Summer 2022 collection and builds on the house’s fascination with oversized bow details.

Hailey Rhode Bieber wears Jimmy Choo's asymmetrical Averly pumps made from fuchsia grosgrain and decorated with two oversized bowsHailey Rhode Bieber wears Jimmy Choo’s asymmetrical Averly pumps made from fuchsia grosgrain and decorated with two oversized bows (Credit: Pierre-Ange Carlotti / WENN)

Inspired by Jimmy Choo’s Aveline sandals, the Averly 100 reworks the brand’s signature oversized bow into a pointed-toe pump with a 100mm stiletto heel, a delicate ankle strap, and asymmetrical organza “fascinator” bows that sweep across the foot.

Crafted in Italy from combinations of grosgrain, faille, satin, and mesh, the style balances classic evening-shoe proportions with sculptural detailing.

The black grosgrain Averly pumps with fascinator bows that are intricately woven, hand-tied, and sewn on for a dramatic finishThe black grosgrain Averly pumps with fascinator bows that are intricately woven, hand-tied, and sewn on for a dramatic finish (Credit: Pierre-Ange Carlotti / WENN)

The hand-tied bows became Averly’s defining detail, turning a traditional pump into one of Jimmy Choo’s most recognizable evening shoes in the early 2020s.

The silhouette found an audience beyond red carpets, becoming a popular choice for weddings, parties, and bridal wardrobes seeking a more playful alternative to crystal-covered pumps.

The Averly pump features pointed toes and delicate ankle straps adorned with oversized organza bowsThe Averly pump features pointed toes and delicate ankle straps adorned with oversized organza bows (Credit: Pierre-Ange Carlotti / WENN)

The design also gained visibility in Jimmy Choo’s Winter 2021 campaign, which starred Hailey Bieber.

Over the years, the American model has gravitated toward the brand’s more statement-making evening designs, from her Jimmy Choo Pearl platform sandals at the 2017 MTV Video Music Awards to black Pearl sandals paired with a feather-trimmed mini dress at the Revolve Awards.

More recent appearances, including Hailey’s Jimmy Choo Max sandals at the Vanity Fair Oscar Party and her neutral Cass pumps during the Rhode press tour, illustrate her long-running connection to the house’s modern evening aesthetic.

Jimmy Choo's Averly pumps with hand-tied bows will ensure sophisticated statement looksJimmy Choo’s Averly pumps with hand-tied bows will ensure sophisticated statement looks (Credit: Jimmy Choo’s Instagram)

As of 2026, the Averly appears to have moved into archival territory, with Jimmy Choo emphasizing newer silhouettes such as Stevie, Saeda, and Mimmi.

Authenticated pre-owned pairs remain available through luxury marketplaces and resale platforms, including Farfetch, where Averly pumps continue to appear alongside discontinued Jimmy Choo styles such as the Azia, Elisa, and Alva, underscoring the design’s lasting appeal among brides and occasionwear enthusiasts.

When shopping for secondary-market Jimmy Choo styles, paying attention to specific construction details is vital for authentication. On genuine Averly pumps, the asymmetrical organza bows must hold their structured, dramatic shape without sagging or limpness, the ankle-strap buckle hardware should feature clean, deeply engraved branding, and the leather-stamped soles should display crisp, perfectly even spacing on the logo layout.

How the Averly Fits Into Jimmy Choo’s Modern Legacy

From the bow-focused Averly to crystal-fringed Saeda sandals and contemporary red-carpet pumps, Jimmy Choo continues to reinterpret occasion footwear through distinctive embellishment and Italian craftsmanship.

Explore more of the house’s signature designs, celebrity favorites, and standout red-carpet moments below.

👠 Explore More Jimmy Choo Icons and Modern Red-Carpet Favorites:

  • 🎀 Jimmy Choo’s most iconic shoes traces the evolution from enduring signatures like the Vamp and Bing to newer statement styles that helped define the brand’s early-2020s glamour era.
  • The 2026 Golden Globes shoe report highlights contemporary Jimmy Choo favorites, including the crystal-draped Saeda sandals, Brigitte pumps, and the minimalist silhouettes dominating today’s red carpets.
  • 💎 Diane Kruger’s Jimmy Choo Saeda moment demonstrates how the crystal-chain design has become one of the house’s defining evening shoes, much as the Averly established itself through oversized bow detailing.
  • 🏛️ Inside Jimmy Choo’s modern evolution explores the label’s recent collections, Italian craftsmanship, and continued influence on occasion dressing through sculptural pumps, embellished sandals, and celebrity-approved heels.