The best way to describe Jeremy Scott’s first runway show for Moschino Fall 2014 is “fast fashion” — not in the Forever 21 sense but in the literal sense that fast food and junk food were the sources of inspiration for the collection.
Check out the sweet, salty, and starchy pieces from the Moschino Fall 2014 collection below, and tell us if you love them or not.
Jeremy Scott’s Moschino Fall 2014 McDonald’s Dress: A Bold Fast Food Statement (Credit: SIPA / KIKA / star.press / WENN)
Ronald McDonald’s golden arches were reinterpreted as the Moschino heart design on Chanel-like suits and quilted handbags.
Moschino Fall 2014: Golden Arches Transformed into Iconic Heart Design (Credit: SIPA / KIKA / star.press / WENN)
A Hershey’s chocolate bar wrapper dress was twisted around a cocoa-skinned Jourdan Dunn.
Luxurious Mink Bathrobe Coat in McDonald’s Signature Colors at Moschino Fall 2014 (Credit: SIPA / KIKA / star.press / WENN)
Dresses with potato chip bag prints were so true-to-life that we could practically hear them crinkling as the models walked in them down the runway.
Quilted Red McDonald’s Handbag: Moschino Fall 2014 Collection (Credit: SIPA / KIKA / star.press / WENN)
Jeremy Scott perfectly encapsulated Moschino’s playful approach to fashion, but the question is this: Will this mass consumer culture fashion be appreciated by its haute couture clientele, or will it be regarded as unfulfilling like the zero-nutrition-value food that it drew inspiration from?
Moschino Fall 2014 Budweiser Dress: High Fashion Meets Beer Branding (Credit: SIPA / KIKA / star.press / WENN)
Moschino Fall 2014: A Stunning Dress Inspired by Budweiser Branding (Credit: SIPA / KIKA / star.press / WENN)
Moschino Fall 2014: Bold and Playful Dresses Inspired by Snack Packaging (Credit: SIPA / KIKA / star.press / WENN)
Moschino Fall 2014: Colorful Dress Inspired by Froot Loops Packaging (Credit: SIPA / KIKA / star.press / WENN)
Moschino Fall 2014: Eye-Catching Dress Inspired by Frosted Flakes Packaging (Credit: SIPA / KIKA / star.press / WENN)
Moschino Fall 2014: Vibrant Dress Inspired by Gummy Bear Candy Packaging (Credit: SIPA / KIKA / star.press / WENN)
Moschino Fall 2014: Stylish Dress Inspired by Nutrition Facts and Snack Packaging (Credit: SIPA / KIKA / star.press / WENN)
Moschino Fall 2014: Playful Dress Inspired by Popcorn Packaging (Credit: SIPA / KIKA / star.press / WENN)
Jourdan Dunn in Hershey’s Chocolate Bar Wrapper Dress at Moschino Fall 2014 (Credit: SIPA / KIKA / star.press / WENN)
Cheese Crackers Dress from Moschino Fall 2014: Junk Food Fashion (Credit: SIPA / KIKA / star.press / WENN)
Moschino Fall 2014: Extravagant Gown Inspired by Cheesy Crackers Packaging (Credit: SIPA / KIKA / star.press / WENN)
Moschino Fall 2014: Chic Dress Inspired by Snack Food Packaging with a Bold Split (Credit: SIPA / KIKA / star.press / WENN)
Moschino Fall 2014: Back View of the Bold Snack Food Packaging Inspired Dress (Credit: SIPA / KIKA / star.press / WENN)
Moschino Fall 2014: Elegant Gown Inspired by Nutrition Facts (Credit: SIPA / KIKA / star.press / WENN)
Moschino Fall 2014: Close-Up of the Nutrition Facts Inspired Gown (Credit: SIPA / KIKA / star.press / WENN)
Katy Perry and Anna Dello Russo were among the front-row attendees who fully embraced the playful theme. Katy Perry even modeled (while being booed) a head-to-toe Moschino look for the show.
Katy Perry, Jeremy Scott, and Anna Dello Russo at the after-party for the Moschino Fall 2014 fashion presentation held during Milan Fashion Week in Milan, Italy, on February 20, 2014 (Credit: SIPA / KIKA / star.press / WENN)
On the other hand, Anna Dello Russo was already wearing the McDonald’s sweater dress, which she paired with Adidas Originals x Jeremy Scott open-toe sneaker boots from Jeremy Scott’s Fall 2014 collection.
Anna Dello Russo departing the Moschino Fall 2014 fashion presentation at Milan Fashion Week in Milan, Italy, on February 20, 2014 (Credit: SIPA / KIKA / star.press / WENN)
Katy Perry loved Anna Dello Russo’s look so much that she wore the same sweater dress and handbag combo to her next public appearance.
Katy Perry and Girls’ Generation at the U-Express Live 2014 press conference at Saitama Super Arena in Saitama, Japan, on March 2, 2014 (Credit: Kento Nara / Future Image / WENN)
Who do you think wore the McDonald’s look better?