In 2024, It Ends With Us, the romantic drama based on Colleen Hoover’s bestselling 2016 novel, arrived on the big screen with high anticipation and even higher controversy. Directed by Justin Baldoni from a script by Christy Hall, the film stars Blake Lively as florist Lily Bloom and Baldoni as neurosurgeon Ryle Kincaid, whose turbulent romance takes a dark turn when Lily reconnects with her ex, Atlas Corrigan (played by Brandon Sklenar).
The cast brought Hoover’s emotionally charged story to life alongside Jenny Slate and Hasan Minhaj. Despite mixed reviews from critics, the movie struck a chord with audiences. It became a box-office hit, grossing over $350 million worldwide against a $25 million budget following its August 9 release by Sony Pictures.
Filming began in mid-2023 but faced delays due to the WGA and SAG-AFTRA strikes. Scenes were shot across New Jersey, including a now-viral moment captured on January 12, 2024, when Lively and Baldoni filmed a steamy sidewalk kiss as Lily and Ryle in Jersey City.
Blake Lively and Justin Baldoni filmed a passionate kissing scene on the set of their upcoming movie “It Ends With Us” in New Jersey on January 12, 2024 (Credit: Jose Perez / INSTARimages)
They engaged in a steamy sidewalk kiss, mirroring a scene from the book in which Kincaid sports a onesie for free beer during a Boston Bruins game at a nearby bar.
Amidst the hustle and bustle of the film set, Blake Lively once again caught our attention with her unconventional style, this time clad in mismatched camouflage.
Blake Lively’s Mismatched Camouflage Outfit
Wrapped up in layers of camouflage, Blake Lively brought a unique flair to the romantic scene. Her outfit seamlessly blended three camo prints, featuring a button-up shirt beneath an oversized jacket.
The then-36-year-old American actress completed the look with 1960s Beo-Gam camo fatigue pants, stylishly tucked into beige Grenson Doris burnished suede Chelsea boots.
Adding a touch of glam, Lively adorned herself with various gold jewelry—a stack of rings and dangly earrings—and carried essentials in a brown Gucci Horsebit 1955 textured-leather shoulder bag.
Blake Lively, on the set of ‘It Ends With Us,’ sporting an eccentric camouflage ensemble mixing three camo prints, including a button-up shirt and an oversized jacket, complete with 1960s Beo-Gam camo pants and beige Chelsea boots (Credit: Jose Perez / INSTARimages)
Opting for a simple makeup style, The Shallows star embraced her character’s fiery persona with parted red hair falling in loose waves down the middle.
Meanwhile, Justin Baldoni’s bold on-set attire was equally attention-grabbing, donning a vibrant teal onesie adorned with rainbows and unicorns.
The then-39-year-old American actor’s look, which included a black T-shirt, a fluffy pink tail, and Nike sneakers, added a layer of quirkiness to the on-set fashion extravaganza.
Same Day Shooting a Steamy Scene
Later that same day, the duo returned to set for another emotionally charged scene—this time trading passion for conflict, as they filmed a tense exchange punctuated by both heated arguments and tender kisses.
Blake Lively, fully immersed in her role as Lily Bloom, stood out with her fiery red crimped hair and a romantic, strapless muted brown tea dress that subtly highlighted the scene’s emotional gravity.
She layered the dress with a buttercup yellow button-down shirt, its oversized sleeves nonchalantly unbuttoned and knotted at the waist—a styling choice that added effortless charm and softened the dramatic moment with an offbeat, relaxed edge.
Blake Lively, in character as Lily Bloom, wears a strapless brown tea dress with a yellow shirt tied at the waist, while Justin Baldoni, as Ryle Kincaid, appears in an all-black outfit with a bandaged arm and dramatic fight scene makeup (Credit: Jose Perez / INSTARimages)
The Age of Adaline star’s ensemble included matching brown, shiny, tall boots, oversized hoop earrings, and an array of beaded bracelets.
On the other side of the scene, Baldoni, as Ryle Kincaid, donned an all-black outfit, including a black sweater, dark pants, and dress shoes.
His on-set appearance was intensified by a bandage on his arm, costume makeup, and fake blood on his face – clear indicators of a dramatic fight scene.
Another Quirky Fashion Moment for Blake Lively’s Character
On January 11, Blake Lively showcased her character Lily Bloom’s most straightforward attire while on set in New Jersey, opting for a denim-on-denim ensemble.
The Rhythm Section actress embraced a patchwork button-up layered over a white crop top, complemented by a long shearling-lined denim jacket.
Her casual yet stylish look was completed with blue cargo pants, effortlessly tucked into heeled Tod’s lace-up suede platform boots. Featuring an almond toe and side zip fastening, the boots not only added a vibrant, quirky edge to her ensemble but also elevated her 5ft 8½ (174 cm) frame, enhancing her statuesque silhouette with every step.
Blake Lively, filming in New Jersey, channels Lily Bloom’s laid-back charm in a denim-on-denim ensemble elevated by bold red lace-up platform boots (Credit: Jose Perez / INSTARimages)
Lively carried two bags, including a Valentino La Troisieme Toile Iconographe shopping bag and a Fendi Mamma Bucket one-shoulder bag.
As fans are left intrigued and confused by Lily Bloom’s eclectic wardrobe, American author Colleen Hoover addressed the confusion during Book Bonanza on June 23, 2023.
She defended the choices by stating, “I don’t remember describing outfits at all. I don’t care what they have on. In my head, it’s about the conversation they’re having and the story.”
Hoover urged fans to be patient, assuring that all would be revealed in time, adding, “You’ve seen a couple of outfits that are completely out of context. I’m not worried about it.”
Blake Lively’s Floral Fashion Highlights from the ‘It Ends With Us’ Press Tour
Blake Lively captivated audiences with her floral-themed outfits while promoting It Ends With Us. Explore some of her most memorable fashion moments:
Vintage Versace at the New York Premiere
- Event: New York City Premiere
- Outfit: Blake honored Britney Spears by wearing the same sequined floral Versace dress from 2002, featuring a one-shoulder halter neckline and daring chest slit.
- Footwear: She paired the dress with shimmering metallic silver open-toe heels, adding a touch of glamour to the ensemble.
- Read more: Blake Lively’s Stunning Floral Fashion for ‘It Ends with Us’ Press Tour
Blake Lively, in a buttercup yellow shirt and brown tea-length skirt paired with glossy heeled boots, shares a steamy moment with Justin Baldoni while filming a dramatic scene for It Ends With Us (Credit: Jose Perez / INSTARimages)
Stella McCartney Floral Suit at London Photocall
- Event: London Photocall
- Outfit: Blake embraced the shirtless blazer trend in an ivory Stella McCartney suit with white and green floral embroideries.
- Footwear: She completed the look with green embellished Aquazzura “Tequila” sandals, adding sparkle to her ensemble.
- Explore her style: Blake Lively Shines in Floral Gowns as ‘It Ends with Us’ Surpasses Expectations
These ensembles highlight Blake Lively’s commitment to thematic dressing, aligning her fashion choices with her character’s floral profession in It Ends With Us.