Have you ever heard of ShoeDazzle? It’s a lot like JustFab, except Kim Kardashian is the celebrity leading the styling pack.
ShoeDazzle was founded by Kim Kardashian, Brian Lee, Robert Shapiro, and M.J. Eng in 2009 (Credit: WENN / Daniel Tanner)
Yep, the certified Christian Louboutin addict and reality TV star is among the founding members of this popular shoe club.
Kim Kardashian helped celebrate the opening of the new ShoeDazzle kiosk at Westfield Century City Shopping Mall in Los Angeles on January 29, 2010 (Credit: WENN / Daniel Tanner)
Understanding ShoeDazzle: How It Works
Essentially, ShoeDazzle is a personalized styling service. How it works is also very similar to JustFab:
1. Answer a few style-related questions for profiling
2. The stylists choose items for you based on your profile (around 5 per category – shoes, handbags, jewelry),
3. Enjoy browsing the shoes selected for you!
You will find the pre-selected items in your showroom, many of which cost just $49.95.
Getting Started: Steps to Take
Note that if you’re a first-timer, you won’t be charged until you make your first purchase. The item will be shipped to you for FREE (within the US only), so you only have to spend $49.95.
That’s not bad for shoes with FREE shipping, but remember that they aren’t made of genuine leather. Each month, you will get new styles handpicked by Kim and the group of stylists. If you don’t like any of the selections provided or have no plans to shop for that particular month, click on the “Skip This Month” button.
This button will ONLY be available on the first five days of the month, so it’s very important to visit your showroom (and click that button) to avoid being charged.
If you’re charged a membership fee, please note that the amount will be applied to your next purchase.
If, for some reason, you want new styles that are not in your showroom, you can also opt to click on the “See More Shoes” button, which will show you the shoes that almost made it to your top five:
Shoes that ALMOST Made it to the Showroom
OR click on the “Request for Alternates” OR “Send Me New Options” buttons. These buttons will erase the previous selection and give you five new ones.
It’ll take about five days, so click on the “Skip This Month” button if your request falls at the start of the month to avoid getting charged for the previous selections.
Request for New Styles Questionnaire
A First-Hand Experience: My Quick Review
Now for the review. I joined ShoeDazzle last month, hoping I might find some great stuff. After all, trying it out is FREE; you only get charged for it when you make your first purchase.
Jenny McCarthy attends a design session with ShoeDazzle with profits benefiting the charity Generation Rescue in Los Angeles on January 12, 2011
The style profiling quiz labeled me as a “Modern Cosmopolitan.”
ShoeDazzle and Jenny McCarthy have teamed up for their Celebrity Shoe Design Program for Charity
I wasn’t entirely sure if that was accurate, given my preference for classic silhouettes, but I was impressed the moment I checked out my showroom.
Embellished ShoeDazzle pumps and high heels
I’m not 100% impressed, but I think they almost got me profiled correctly.
ShoeDazzle is famous for affordable high heel shoes for women
I say almost because most shoes they provided were high-heel pumps in different styles. I would have wanted to see some peep toes, flats, and sandals.
Nonetheless, I am a pump person, so browsing my showroom was still a pleasure.
GRACIA (Kim’s Pick!)
YORK
PRIMP
The shoes are quite stylish, and I can definitely see myself wearing them. I rate ShoeDazzle an 8 out of 10. I’m hopeful that once I request new styles, this rating will improve. I’ll update you on that soon.
As for the handbags and accessories, I give it an eight as well. To show you a couple of the ones I like:
Lust for Leather & Ocean (Jewelry Sets)
Amanda & Tribeca
Drawbacks: The Negative Aspects
The only problem I have right now with ShoeDazzle is its size offering. I am quite petite with very small (and narrow) size 5 feet and the smallest they offer is size 5.5, which is big for me. Not being able to buy the shoes is quite disappointing.
I voiced this concern and emailed them about it. Response time was within 24 hours. Tami, from their Client Services, explained that they do plan on expanding their size offerings to serve clients better, but in the meantime, they will put me on the size waiting list so they can give me a call once a smaller size is available
She also offered to add a couple more shoes that run a little small into my showroom. She even added a Foot Petals Kit, which addresses minor fit issues. So now my showroom has more than five styles, though I still mostly pumps as I have yet to request new styles.
Final Verdict: The Go or No-Go Decision
Other than that issue, I don’t see any other reason why you shouldn’t this shoe club. If you’re a busy girl with no time to look around and shop (on a budget), this site is for you. They also offer personal styling assistance via phone if you like.
If you’re a little hesitant, you can also view their FAQs page. That way, you’ll be prepared before you try it out. Good luck, and enjoy dazzling!