Cameron Diaz Designs Shoes for Pour la Victoire’s Fall Collection

Cameron Diaz is one busy lady.

She recently fulfilled her duties as the brand ambassador for Tag Heuer by making an appearance at the opening of the luxury timepiece label’s first flagship store in New York City.

Tag Heuer's First Flagship Store in NYC

Tag Heuer's First Flagship Store in NYC

Tag Heuer's First Flagship Store in NYC

Tag Heuer's First Flagship Store in NYCCameron Diaz at the opening of Tag Heuer’s first flagship store in New York City on January 28, 2014

The American actress, producer, and former fashion model showed no signs of stress or jetlag as she stepped out on the red carpet in a chic all-black ensemble that consisted of a polka-dotted jacquard coat from Giambattista Valli’s Pre-Fall 2014 collection, black tights, a box clutch from Hunting Season, and a pair of black ankle-wrap pumps from Celine.

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From filming her latest comedy flick and making guest appearances to writing and promoting her own book, the actress seems to have a lot on her plate. But instead of taking a breather, Cameron has been working on her own designs for Pour la Victoire’s fall 2014 shoe collection as part of her stint as the brand’s artistic director.

The 41-year-old star has learned the ropes of the business — from the industry lingo and the basics of shoe design to the movement of the production pipeline. She has maintained a close working relationship with the executive creative director and co-founder of Pour la Victoire, David Giordano, to come up with a collection that could help the brand create its own identity in the competitive world of the shoe industry.

As the label’s artistic director, Cameron’s aim is to lead the company into a new direction and create beautiful shoes with more refined styles. Chris Nakatani, the company’s CEO, has said that the actress has brought “an elevated taste level and an elevated perspective to the line and its design process.”

She has incorporated a multitude of changes into the brand’s recent collection, from clean silhouettes and lower heel heights to a neutral color palette. Her impeccable style and meticulous eye for detail are evident in the shoes, which are as chic and classy as the actress herself. Despite her heavy involvement in the creative process, though, Cameron’s name will not be attached to the collection, nor will she be featured on any advertising campaigns. She has chosen to keep her position firmly behind the scenes to let the collection speak for itself. Cameron commented that “I don’t want girls to aspire to be me. That’s not what this brand is about. It’s not about wearing a shoe I would wear. I want them to see themselves in this shoe.”

The result is a collection of shoes that are comfortable yet stylish, sophisticated yet edgy, and sexy yet down-to-earth.

Check out some of the shoes from Pour la Victoire’s fall 2014 collection under Cameron’s direction at Amazon!

Cameron Diaz for Pour La Victoire

Cameron Diaz for Pour La Victoire

Cameron Diaz for Pour La Victoire

Cameron Diaz for Pour La Victoire

Cameron Diaz for Pour La VictoireShoes from Pour la Victoire’s Fall 2014 Collection at Amazon

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Credit: Ivan Nikolov/Andres Otero/WENN

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