The best way to describe Jeremy Scott’s first runway show for Moschino Fall 2014 is “fast fashion” — not in the Forever 21 sense but in the literal sense that fast food and junk food were the sources of inspiration for the collection.
Check out the sweet, salty, and starchy pieces from the Moschino Fall 2014 collection below, and tell us if you love them or not.
Jeremy Scott’s Moschino Fall 2014 McDonald’s Dress: A Bold Fast Food Statement (Credit: SIPA / KIKA / star.press / WENN)
Ronald McDonald’s golden arches were reinterpreted as the Moschino heart design on Chanel-like suits and quilted handbags.
Moschino Fall 2014: Golden Arches Transformed into Iconic Heart Design (Credit: SIPA / KIKA / star.press / WENN)
A Hershey’s chocolate bar wrapper dress was twisted around a cocoa-skinned Jourdan Dunn.
Luxurious Mink Bathrobe Coat in McDonald’s Signature Colors at Moschino Fall 2014 (Credit: SIPA / KIKA / star.press / WENN)
Dresses with potato chip bag prints were so true-to-life that we could practically hear them crinkling as the models walked in them down the runway.
Quilted Red McDonald’s Handbag: Moschino Fall 2014 Collection (Credit: SIPA / KIKA / star.press / WENN)
Jeremy Scott’s debut collection for Moschino in Fall 2014 didn’t just make headlines—it redefined the brand’s identity for the next decade. With his signature blend of pop culture, satire, and unapologetic kitsch, Scott transformed fast food into high fashion, turning McDonald’s iconography into quilted handbags, bold sweater dresses, and runway-ready glamour. It was the start of a wildly imaginative tenure that spanned everything from Barbiecore to SpongeBob, each collection a joyful rebellion against the fashion industry’s self-seriousness.
But beneath the whimsy was a deeper question: Could this cheeky celebration of mass consumer culture resonate with haute couture clientele—or would it be dismissed as fashion junk food, stylish on the surface but lacking substance?
For Scott, the answer was always clear. As Moschino’s Creative Director from 2013 to 2023, he championed the idea that fashion should spark joy, stir conversation, and above all, be fun. In doing so, he didn’t just dress celebrities like Katy Perry and Nicki Minaj—he invited the world to play dress-up again.
Making a memorable splash, the Moschino Fall 2014 Budweiser dress showcases Jeremy Scott’s signature ability to elevate mundane branding into a striking fashion statement
This Moschino Fall 2014 runway look showcases a model in a short, graphic-printed dress and a dramatic, flowing red and white cape, both featuring bold beer branding motifs
Moschino’s Fall 2014 collection boldly transforms everyday snack packaging into high fashion, featuring playful dresses that mimic the vibrant graphics and textures of chip bags, complete with a one-shoulder silhouette and a flowing train
Moschino Fall 2014 presents a vibrant, strapless dress inspired by Froot Loops packaging, complete with a prominent blue bow, paired with matching blue platform heels
Moschino Fall 2014 showcases an eye-catching, strapless yellow gown inspired by Frosted Flakes packaging, featuring a ruffled bodice, a wide orange belt, and a voluminous skirt with a train
Moschino Fall 2014 showcases a vibrant, strapless yellow mini-dress inspired by gummy bear candy packaging, featuring a voluminous, ruffled silhouette and coordinating embellished heels
Moschino Fall 2014 features a stylish, strapless gown inspired by snack packaging, complete with nutrition facts graphics and a dramatic high slit, paired with red heels
Moschino Fall 2014 showcases a playful dress designed to resemble popcorn packaging, featuring a ruffled neckline, a full skirt, and a print with nutrition facts, paired with textured gold heels
Jourdan Dunn walks the Moschino Fall 2014 runway in a striking gown designed to resemble a Hershey’s chocolate bar wrapper, complete with a dramatic train and white text graphics
Moschino Fall 2014 presents a playful ‘cheese crackers’ dress, featuring an off-the-shoulder neckline, a short front, and a dramatic high-low skirt with a vibrant blue and yellow pattern, paired with yellow heels
This full-length rear view of a Moschino Fall 2014 runway look displays a voluminous, off-the-shoulder ball gown
Moschino Fall 2014 showcases a chic, strapless gown inspired by snack food packaging, featuring a bold mix of red stripes, yellow, and red graphics, a high split, and a dramatic train, paired with red and white printed heels
This full-length rear view of a Moschino Fall 2014 runway look displays a model wearing a strapless gown designed to resemble snack food packaging
Moschino Fall 2014 showcases an elegant, strapless gown intricately printed with nutrition facts, featuring a voluminous skirt and a high slit, held by a model carrying a white floral bouquet
A close-up view of a model at Moschino Fall 2014 showcasing a strapless gown intricately printed with nutrition facts, featuring a ruffled waistline, as she holds a white floral bouquet (Credit: SIPA / KIKA / star.press / WENN)
Katy Perry and Anna Dello Russo were among the front-row attendees who fully embraced the playful theme. Katy Perry even modeled (while being booed) a head-to-toe Moschino look for the show.
Katy Perry, Jeremy Scott, and Anna Dello Russo at the after-party for the Moschino Fall 2014 fashion presentation held during Milan Fashion Week in Milan, Italy, on February 20, 2014 (Credit: SIPA / KIKA / star.press / WENN)
On the other hand, Anna Dello Russo was already wearing the McDonald’s sweater dress, which she paired with Adidas Originals x Jeremy Scott open-toe sneaker boots from Jeremy Scott’s Fall 2014 collection.
Anna Dello Russo departs the Moschino Fall 2014 show in Milan, embodying Jeremy Scott’s playful aesthetic in a red and black varsity-inspired mini-dress, red high-top sneakers, a quilted black bag, and a whimsical feathered headpiece on February 20, 2014 (Credit: SIPA / KIKA / star.press / WENN)
Katy Perry loved Anna Dello Russo’s look so much that she wore the same sweater dress and handbag combo to her next public appearance.
Katy Perry is pictured at the U-Express Live 2014 press conference on March 2, 2014, in Saitama, Japan, wearing a playful red knit mini-dress from Moschino’s Fall 2014 collection (Credit: Kento Nara / Future Image / WENN)
Who do you think wore the McDonald’s look better?
Before Scott stepped down in 2023, he left behind a runway legacy filled with audacious footwear, pop culture nods, and surreal statement pieces. From inflatable hearts to Barbie-pink mules, his Moschino designs made waves on red carpets and front rows alike. Below, we spotlight some of Jeremy Scott’s most memorable shoe and accessory moments:
👠 Jeremy Scott’s Moschino Pop‑Culture Shoe Highlights:
- 📦 From his Fall 2017 “trash chic” runway, the collection included unconventional materials turned into accessories—like bubble‑wrap gowns and duct‑tape bags—highlighting his irreverent creativity that extended to shoes and handbags Moschino Fall 2017: Trash‑Inspired Runway
- 🎀 In Spring 2015, Scott’s Barbiecore aesthetic featured matte‑leather mule shoes announcing a “plastic doll” effect to match the runway’s pink fantasy vibe Moschino Spring 2015 Barbie‑Inspired Show
- 🥂 More than just shoes—Katy Perry carried a quirky pump‑shaped crossbody bag and wore bold gold wedges outside Moschino’s Spring 2016 show, showcasing her playful dedication to Scott’s designs Katy Perry Rocks Moschino Pump Bag & Wedges
- 🎈 As recently as Spring 2023, Heidi Klum strutted inflatable‑heart heels from Scott’s Moschino collection—black pumps topped with glossy red heart accents perfectly channeling his whimsical design ethos Heidi Klum in Moschino Inflatable‑Heart Pumps