Jessica Alba’s Honest Company Under Fire For Ineffective Sunscreen

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After a pretty smooth sailing three years of turning a kitchen venture into a billion dollar consumer brand, Jessica Alba is facing her first product backlash from her company, The Honest Company. It seems like her startup has not been very honest about its ineffective sunscreen.

Jessica Alba doing her groceries at Bristol Farms, Los Angeles on July 26, 2015Jessica Alba doing her groceries at Bristol Farms, Los Angeles on July 26, 2015

Customers have taken to their social media to express their outrage over her ineffective SPF 30 sunscreen, uploading pictures of their irritated skin after spending time under the sun.

Meanwhile, Jessica was pictured casually doing her groceries and picking out flowers. We’re thinking this means she was able to sort things out.

Jessica Alba wearing a maxi dress by Pink Stitch and a cardigan by InhabitJessica Alba wearing a maxi dress by Pink Stitch and a cardigan by Inhabit

Jessica was photographed wearing a maxi dress by Pink Stitch and a cardigan by Inhabit, which were paired with a purse from Chanel and snakeskin toe-ring flats.

On the business end, The Honest Company has responded by directly contacting the unhappy customers to make amends and improve their sunscreen line.

Jessica Alba shows off her feet in snakeskin toe-ring flatsJessica Alba shows off her feet in snakeskin toe-ring flats

Jessica Alba showing cleavage while casually doing her groceriesJessica Alba showing cleavage while casually doing her groceries

@Honest this is my very real result from Honest 30 SPF sunscreen. Only spent 1 hour outside. Burnt. #nothappy #red Don't buy @Honest sunscreen unless u want to look like this. Second time I've tried this stuff and got friedCustomers take to their Twitter to complain about the ineffective sunscreen from The Honest Company

We don’t have an ID for Jessica’s sandals, but we did find some equally scrumptious casual reptile flats. Check out our picks below:

ASOS Feel Good Leather Mule Sandals, $40 at Amazon

ASOS Feel Good Leather Mule Sandals

Ancient Greek Sandals Natural Python Niki Sandals, £215 at Amazon

Ancient Greek Sandals Natural Python Niki Sandals

Corso Como Flat Sandals in Carnival Snake, $109 at Amazon

Corso Como Flat Sandals in Carnival Snake

Credit: Brandon Atherton's Twitter / Lindsy Marshall's Twitter / WENN

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