Why Kohl’s Closed J.Lo by Jennifer Lopez Fashion Line

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In May 2020, Kohl’s announced that it would remove eight brands from stores, including Jennifer Lopez’s clothing brand, Rock & Republic, and Juicy Couture.

“Kohl’s is committed to creating assortments that are right for our customers. As CEO Michelle Gass mentioned on Kohl’s Q1 earnings call, we will exit eight downtrending women’s private brands,” a Kohl’s spokesperson told Today.

Jennifer Lopez and Marc Anthony announce a new partnership with KOHL's department store for their new lifestyle brandJennifer Lopez and Marc Anthony announce a new partnership with KOHL’s department store for their new lifestyle brand held at The London Hotel on November 18, 2010, in West Hollywood, California (Credit: Adriana M. Barraza / WENN)

The eight women’s brands Kohl’s decided to eliminate are Dana Buchman, Jennifer Lopez, Mudd, Candie’s, Rock & Republic, PopSugar, Elle, and Juicy Couture. The company told analysts it would shift its focus to exercise and fitness brands.

The struggling American department store retail chain, which experienced declining sales during the pandemic, signed a deal with Jennifer Lopez in 2010 to start selling the Jennifer Lopez Collection under JLo by Jennifer Lopez brand.

In a 2011 interview with Glamour, the Selena star talk about earlier attempts to launch a fashion line. “You really only learn the best things from the things that don’t work, in a way,” Lopez said.

Jennifer Lopez shows off her feet in Gucci's Sigourney sandalsJennifer Lopez shows off her feet in Gucci’s Sigourney sandals (Credit: Adriana M. Barraza / WENN)

“You learn from your mistakes. I was able to take all of that experience and understand there were certain things I would not compromise on. This time around, I wanted to make sure that the quality matched the value,” she added and promised to wear the products herself.

Don Brennan, Kohl's Senior Executive Vice President, announced the launch of two multi-department contemporary lifestyle brands with Jennifer Lopez and Marc AnthonyDon Brennan, Kohl’s Senior Executive Vice President, announced the launch of two multi-department contemporary lifestyle brands with Jennifer Lopez and Marc Anthony (Credit: Adriana M. Barraza / WENN)

“I think the boyfriend jean is something you’ll see me wearing a lot in paparazzi photos and things like that, because I actually wear it in my regular life,” Lopez said about her JLo by Jennifer Lopez jeans.

In addition to her fashion collaboration with Kohl’s, Lopez released a footwear collection with Giuseppe Zanotti in 2017 and another shoe collection with Designer Shoe Warehouse in 2019.

Jennifer Lopez wears her hair back at the American Idol XIV Top Finalists PartyJennifer Lopez wears her hair back at the American Idol XIV Top Finalists Party held on March 11, 2015, at The District by Hannah An in West Hollywood (Credit: WENN / Daniel Tanner)

“The addition of the Jennifer Lopez and Marc Anthony collections further differentiates Kohl’s with exclusive, world-class partnerships and positions us to continue to gain market share,” Kevin Mansell, Kohl’s chairman, president, and chief executive officer, said at the launch in 2010 of J.Lo by Jennifer Lopez.

In March 2015, the Maid in Manhattan star posed for photos while attending the American Idol XIV Top Finalists Party held at The District by Hannah An in West Hollywood.

Jennifer Lopez matches her baby blue eyeshadow to the detailing on her Marchesa dressJennifer Lopez matches her baby blue eyeshadow to the detailing on her Marchesa dress (Credit: WENN / Daniel Tanner)

The then 45-year-old American actress, author, fashion designer, dancer, producer, singer, and songwriter sported a heavily embellished high-neck mini dress from Marchesa.

Jennifer Lopez styles an embellished Marchesa dress with suede heelsJennifer Lopez styles an embellished Marchesa dress with suede heels (Credit: WENN / Daniel Tanner)

She styled the long-sleeved frock with a stunning clutch and pointy-toe Casadei pumps.

Jennifer Lopez carries a gold-embellished clutch as she shows off her pink manicure and gold ringsJennifer Lopez carries a gold-embellished clutch as she shows off her pink manicure and gold rings (Credit: WENN / Daniel Tanner)

How do you like Jennifer’s gold embroidered dress?

Jennifer Lopez's feet in suede Casadei heelsJennifer Lopez’s feet in suede Casadei heels (Credit: WENN / Daniel Tanner)

You can find the “Blade” pumps from Casadei in many different versions at Farfetch.

Casadei Blade Pumps, $616–$1,053

Casadei Blade Pumps Glitter

Casadei Blade Pumps Pink

Casadei Blade Pumps

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