Rag & Bone: The Celebrity-Favorite Brand Blending British Tailoring With New York Streetwear

Rag & Bone is an American fashion brand that has been influencing streetwear trends for over two decades. This contemporary brand is one you’ll see everywhere, from your Instagram feed to celebrity paparazzi pictures.

Lady Gaga, Jennifer Garner, Reese Witherspoon, Jennifer Lawrence, Hilary Duff, Lucy Hale, Emma Roberts, and Taylor Swift are just some celebrities who count Rag & Bone among their go-to brands. The fashion label is famous for its iconic denim jeans that are comfortable enough to travel in while looking effortlessly chic.

We’re taking a closer look at Rag & Bone—unpacking its status in the fashion world, weighing whether it truly qualifies as luxury, and asking the ultimate question: is the quality worth the investment?

Katharine McPhee, Blake Lively, Katie Holmes, Carrie Underwood, Victoria Justice, and Zoe Saldaña wearing boots and jeans by Rag & Bone (Credit: Susan Waters / Humberto Carreno / Freddie Baez / BLACK / Norman Scott / Startraksphoto)

British Tailoring Meets New York Streetwear: The Birth of Rag & Bone

Rag & Bone is a New York-based fashion brand founded in 2002 by Marcus Wainwright and Nathan Bogle.

The British designer established the brand in America, initially focusing on ready-to-wear before expanding into accessories, footwear, and fragrance. Rag & Bone is now sold in over 700 stores worldwide, in addition to its own retail locations.

Marcus Wainwright, who co-founded Rag & Bone with Nathan Bogle in the early 2000s, stepped down as the brand’s chief brand officer in 2023 (Credit: Sara Jaye Weiss / StartraksPhoto)

The brand is famous for popularizing the minimalistic streetwear fashion aesthetic. Its denim jeans remain the brand’s synonymous product, alongside its boots.

Rag & Bone brings British tailoring to American streetwear, designing each piece to feel as though it is tailored to the individual.

Its modern sportswear maintains a classic look, designed to transition seamlessly from one season to the next, with classic construction and high-quality fabric that creates a luxurious feel at a more attainable price point.

Models showcase Rag & Bone’s signature denim fits—from wide-leg crops to classic skinnies—highlighting the brand’s blend of British precision and downtown New York cool

Kate Moss was the face of Rag & Bone’s first advertising campaign in 2012, with Lea Seydoux, Winona Ryder, and Michael Pitt following in her footsteps. The brand broke into the mainstream after being regularly featured in photographs as the go-to denim brand for A-list celebrities and reality TV show stars.

In 2016, Rag & Bone expanded to fragrance with a range of eight unisex perfumes. It also signed a licensing agreement with Safilo Group for eyewear, with the first styles set to launch in 2018.

Rag & Bone branched out in 2016, adding sleek sunglasses and unisex fragrances to its contemporary fashion lineup

Signature Style: Rag & Bone’s Denim Legacy and Downtown Cool

Rag & Bone is famous for its jeans that took Wainwright over 18 months to perfect in Kentucky.

This experience formed the brand’s philosophy, with Wainwright having a hands-on approach to the label. Rag & Bone is famous for its downtown-inspired American sportswear.

From wide-leg jeans to sleek ankle boots, Rag & Bone’s signature pieces embody the effortless mix of casual luxury and streetwear edge loved by celebrities

As the brand has expanded, its classic yet contemporary American streetwear aesthetic has come to define its image. Its footwear, including its boots, has become another best-selling product for the brand.

Who Runs Rag & Bone? Founders, Leadership & Ownership

David Neville left the company in 2016, with co-founder Marcus Wainwright continuing to lead the brand. In 2024, Rag & Bone was acquired by Los Angeles–based Guess?, Inc. (NYSE: GES) and global brand management firm WHP Global.

Marcus Wainwright, original founder of Rag & Bone, pictured with David Neville, who joined the label in 2005 and later became co-CEO (Credit: Sara Jaye Weiss / StartraksPhoto)

Is Rag & Bone Luxury? Market Position & Price Point

Rag & Bone is a mid-tier contemporary designer brand with most products retailing for an average of $500. It sits at a similar price point to American brands like Kate Spade and Tory Burch.

We consider Rag & Bone to sit at an “attainable luxury” price point compared to legacy fashion houses like Louis Vuitton, Chanel, and Gucci.

Rag & Bone defines itself as a mid-tier contemporary label, offering everything from denim to tailoring, with most pieces averaging around $500

The brand describes its aesthetic as “the easy elegance of classic British tailoring, the authenticity of American workwear, and the originality of our home city, New York.”

Neville and Wainwright have been nominated for the CFDA Menswear Designer of the Year award for their work at Rag & Bone three times consecutively.

Where to Buy Rag & Bone: Flagships, Luxury Retailers & Online

You can purchase Rag & Bone products through the brand’s official website and stand-alone stores. Most department stores and luxury retailers stock it. You can find the brand online at Nordstrom, Amazon, Farfetch, and Zappos.

You can also find previous collections available at a discount from Nordstrom Rack. Rag & Bone’s seasonal sales are also available through the brand’s official website.

How Much Does Rag & Bone Cost? Jeans, Boots & More

Rag & Bone sits at a mid-tier price point as a contemporary designer fashion brand. You’ll pay around $255 for Rag & Bone jeans at full price, while the brand’s footwear ranges from $395 to $695 for boots.

You can pick up Rag & Bone pieces at a lower price tag during the brand’s seasonal sales.

Rag & Bone denim typically retails between $200 and $300, while its footwear—ranging from sleek boots to everyday sneakers—falls between $395 and $695

Rag & Bone FAQs: Quality, Pricing & More Answered

We’re answering some of your most frequently asked questions about Rag & Bone to help you decide whether the brand is worth investing in.

1. Where is Rag & Bone Made?

Rag & Bone is unique among American fashion brands in that it continues to design and manufacture its collections in the United States.

While most brands are exporting their manufacturing to Asia to reduce costs, Rag & Bone continues to use American manufacturers with their garments milled and woven in Louisiana. Rag & Bone’s denim is 100% made in the USA.

2. Is Rag & Bone Worth It?

You can expect to pay around $250 for a pair of Rag & Bone jeans, putting the brand at a mid-tier price point. It’s more accessible than luxury brands like Gucci, but at a higher price tag than Zara.

We think that Rag & Bone is worth it because of its ‘quality guaranteed’ policy.

3. Is Rag & Bone Good Quality?

Rag & Bone sticks by a ‘Quality Guaranteed’ policy. It acknowledges that while they strive for the highest quality possible, ‘every product has a natural lifetime.’ The brand will fix or replace a garment that doesn’t hold up, except in cases of laundry accidents. Rag & Bone has established guidelines for the expected lifespan of their clothes.

Some products, particularly jeans, are designed to change appearance with normal wear and tear. Don’t miss the brand’s (hilarious) return and quality guarantee policy!

Marcus Wainwright, the brand’s CEO, told Harper’s Bazaar that he views investing in good-quality clothing as his version of sustainability.

4. What is the Rag & Bone symbol?

Rag & Bone’s logo features a typewriter-style font that reflects the brand’s vintage aesthetic and minimalist feel, with its understated design.

Are you looking to elevate your streetwear closet? Follow in the footsteps of style muses like Blake Lively, Ashley Benson, Julianne Hough, and Rihanna. Shop Rag & Bone through the brand’s official website and luxury e-commerce stores, including Farfetch and Zappos.

5. Who is Rag’n’Bone Man?

Rag’n’Bone Man is the stage name of British singer Rory Charles Graham, best known for his 2016 hit “Human.” He adopted the name from the old British “rag-and-bone men” who collected unwanted items, a nod to his eclectic, soulful style. Despite the similar name, he has no connection to the Rag & Bone fashion brand.

Rory Graham, who is also known by his stage name Rag’n’Bone Man, attends the “Toy Story 4” European Premiere at Odeon Luxe Leicester Square on June 16, 2019, in London, England (Credit: WENN)

From its cult-favorite denim to its effortlessly cool boots, Rag & Bone has established a lasting presence in both celebrity closets and everyday wardrobes. To see how Hollywood’s style icons wear the brand, explore these standout shoe moments below.

Celebrity Shoe Moments in Rag & Bone