Love them or hate them, there are few shoes as emblematic of the 2000s as UGG boots.
That sentence alone may have conjured an image of Paris Hilton and Nicole Richie wearing their UGGs with low-rise Juicy Couture velour tracksuits and massive sunglasses.

UGG boots definitely have a nostalgic feel to them, but are they truly a relic of the past? Fashion is cyclical, and Y2K trends have made a comeback in recent years.
Discover the potentially shocking answer below as we discuss the relevance of UGG boots.
UGG Boots: A Fashion Renaissance or a Passing Fad?
Call it perfect timing or the perfect storm, but as we enter a new year, it looks like UGGs are back.
We’re at the peak of the “ugly shoe” era, and Y2K trends reign supreme in the fashion world. Now that Birkenstocks and Crocs have officially been deemed cool, it only makes sense that UGGs are trending again.

The iconic (or infamous?) sheepskin boot has become an It Girl shoe again. Once a must-have for 2000s style icons like Lindsay Lohan and Kate Moss, UGGs are now an off-duty staple of models like the Hadid sisters, Kendall Jenner, Hailey Bieber, Kaia Gerber, and Irina Shayk.
Recent street style shots of these trendsetters have even caused UGG boots to sell out – the brand’s Classic Ultra Mini Boot has joined many fashion lovers’ waitlist this fall.
With their new A-list fanbase and impressive sales stats, it’s clear to see that UGGs have revived their former glory in the fashion world.
Unveiling the Charm: Why UGG Boots Captivate Fashion Enthusiasts
What is it about UGG boots that the fashion world can’t get enough of? They were a polarizing shoe even at the peak of their 2000s popularity.
Let’s face it; the bulky design isn’t exactly flattering. They may not be the prettiest shoes, but UGGs are undeniably comfortable and warm. Many fans say that wearing UGGs is like walking on a cloud.

Distinguished by their sheepskin outer layer and fleece lining, UGGs are definitely some of the best winter boots out there.
Their combination of materials keeps feet cozy while wicking moisture away. However, it’s important to note that even though their primary purpose is keeping feet warm and dry, UGGs are not actually waterproof.
They are technically made of suede, so they shouldn’t be treated as rain boots. UGGs can be considered water resistant, but most manufacturers recommend treating them with a waterproofing spray for protection.
The Story Behind the UGG Name: More Than Just a Boot
The exact origins of UGG boots are unclear, but they can be traced back to Australia and New Zealand in the early 20th century.
Some believe they originated from the “fug boots” worn by Royal Air Force pilots in WWI, while others think they come from Australian sheepherders in the 1920s and 1930s.
The first mention of the name UGG can be linked to Frank Mortel, an Australian shoemaker who owned the Blue Mountains Ugg Boots of New South Wales company in the 1930s.
Mortel’s wife allegedly called the boots ugly, which is where the name is said to derive from. Another Australian, surfer Shane Stedman, claims he invented the boot after trademarking the name UGH-BOOTS in 1971.

The UGG brand that most people are familiar with today was created by yet another Australian surfer, Brian Smith, in 1978. Smith had moved to California and wanted to bring the quintessentially Australian boots to American surfers.
The cozy boots quickly gained traction in the Californian surfing community throughout the ’70s and ’80s, becoming the go-to boot for warming up cold, numb feet.
UGG boots remained a niche surfer style for a few decades, but their popularity surged in the 2000s after being spotted on Hollywood starlets.

By the late 2000s, UGGs officially transitioned from surfer boots to fashion shoes. The brand underwent a massive global expansion, opening boutiques in Europe and Asia.
Their fashion status was cemented after successful collaborations with Jimmy Choo and Swarovski in 2009 and 2010. It’s not a bad transformation for a self-proclaimed ugly shoe!
Styling UGGs: From Celebrity Trends to Street Style
So, how can you wear UGG boots without feeling dated? Just stay far away from tracksuits and bootcut jeans!
UGG has been expanding its collections in recent years, which means there are more designs to choose from than ever. Look to the stars for inspiration and opt for newer, low-rise styles like the UGG Mini, Fluff Yeah slides, Classic Mini Platforms, and Tazz mules rather than the old-school calf-length UGGs.
Here are some celebrity-approved styling tricks for UGGs:
1. Bare Legs & Socks: A Chic Twist to the Classic UGG Look
Take a leaf from Bella Hadid and Hailey Bieber’s books by making UGGs even cozier with slouchy white socks. This look works best when styling UGGs with short hemlines and bare legs – perfect for transitional times.

2. Vibrant Hues: Transforming UGGs with Eye-Catching Colors
Most people wore beige UGGs in the 2000s, so choosing a colorful variety makes them look fresh in the 2020s. Could you have guessed Hailey Bieber’s periwinkle blue slides were UGGs?
Nowadays, UGGs are available in a wide variety of colors, from soft pastels to more vibrant shades and alternative neutrals – the sage green looks very chic!
You can find several eye-catching UGGs at Zappos.

3. High-Low Fashion Fusion: Mastering UGG Styling with a Mix of Casual and Formal
Influencers and celebrities are big fans of using UGGs to create a high-low feel.
While UGGs were treated as purely casual shoes in the 2000s, modern ones are used to dress down formal pieces like blazers, suits, and tailored jackets. Mix and match your look with other casual pieces like hoodies and jeans.

4. Elevated Loungewear: Pairing UGGs with Cozy Yet Chic Ensembles
We’ve all pretty much become experts in loungewear after the pandemic. UGGs are excellent shoes to wear with cute knitted sets, whether a hoodie and wide-leg pants or a slouchy cardigan and midi skirt.

If you were always team UGG, we’re sure you’re rejoicing. For those on the fence, will you dare to wear UGGs this year?