UGG’s 11 Most Popular and Best Selling Boots of All Time

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For decades, people have sworn by the cozy sheepskin boots, UGGs. Celebs, influencers, and everyday fashionistas have a newfound love for the brand and UGGs are increasing in popularity. If you are considering getting a new pair of UGGs, we’ve compiled a list of the 11 most popular UGG boots right now.

When searching for UGGs, you might come across other brands that sound and look similar. This can cause a lot of confusion, but there is only one UGG.

To help ensure you get the true UGG boots known around the world, you need to know a little more about the company’s origin.

History of UGG

UGG is an American footwear company founded in 1978. Two Australian surfers, Brian Smith and Doug Jensen, were going to school in California when they started the brand we know today.

The two men began importing sheepskin boots from Australia but found the quality to be poor, so they decided to create their own sheepskin boots and trademarked the company UGG.

UGG's popular lounge-worthy slippers are extremely comfortableUGG’s popular lounge-worthy slippers are extremely comfortable

A year later, Jensen left the company as Smith continued to build it. In 1985 he trademarked “Original UGG Boot UGG Australia.” Almost two decades later, in 1994, the company was doing quite well locally. Still, only about 20% of their sales were outside of Orange County, California.

“It took us several years to get rid of that first 2,000 pairs,” Smith told the San Diego Daily Transcript. “[Buyers] didn’t even understand what the product was. They didn’t even perceive it as footwear.”

That was until the US Olympics team wore UGG boots during the opening ceremony of the 1994 Winter Olympics in Lillehammer, Norway. Major footwear corporation Deckers Brands purchased UGG from Smith for an impressive $14.6 million in 1995.

Decker Brands quickly turned UGG into the brand we know today. They opened the first UGG store In New York in 2006. The brand continued to gain momentum and reported over $1.8 billion in sales in 2015.

UGG brand disputes

UGG has had its fair share of brand drama. From its launch in the 70s, there remains confusion between the UGG brand and brands like UGG Australia. In 1971, the brand UGH-BOOT was trademarked in Australia. It later became UGH in 1982.

Previously known as UGG Australia, the brand dropped the word "Australia" in 2016Previously known as UGG Australia, the brand dropped the word “Australia” in 2016

The name and registration were sold to UGG Holdings in 1995, and 4 years later, Decker Brands purchased UGG Holdings. Deckers has tried to stop other brands from using “UGG” in Australia but hasn’t been successful.

They hold the UGG trademark in the U.S., China, and many other countries, but not in Australia. This is why you can find Australian websites like UGG Australia and UGG Since 1974 selling similar boots. If selling out of Australia, they are able to use “UGG” in their brand name.

Where are UGGs made?

Due to the confusion with other Australian brands, many assume that UGG boots are made in Australia. This is not the case. Deckers Brands continue to get most of their sheepskin from Australia.

However, the boots are manufactured in a number of countries located around the world. Deckers Brands footwear factories are located in China, Vietnam, the Philippines, Cambodia, and the Dominican Republic.

UGG's Made in America Collection celebrates high-quality construction and premium materials sourced entirely in the USAUGG’s Made in America Collection celebrates high-quality construction and premium materials sourced entirely in the USA

UGG has some styles that are made in the United States. These boots are part of their Made in America collection and are manufactured through a partnership with three American companies; Horween Tannery, Addison Shoe Company, and the Quoddy Workshop. The Harrisburg boot and Lewiston slipper are two of the styles made in the U.S.

Most Popular UGG Styles

UGG styles have remained relatively consistent over the past couple of decades. The tan sheepskin with cozy sherpa lining is a staple. That said, UGG has a wide selection to choose from!

After a lockdown and with more people working from home, UGGs are having a major moment in fashion right now. Comfortable and practical, more and more people are sporting UGGs.

Before making a purchase, make sure you know how to identify fake UGG boots. These are the 11 most popular UGG styles right now at Amazon, Nordstrom, and Zappos:

1. Classic Boot

The boots that started it all and what UGGs are most famous for. The Classic Boot comes in various colors, from sparkly pink and baby blue to neutral shades.

The iconic UGG Classic boot was originally worn by surfers to keep warm after early-morning sessionsThe iconic UGG Classic boot was originally worn by surfers to keep warm after early-morning sessions

Right now, neutral colors like tan, black and brown are the most popular. They are also available in different sizes; mini, short, and tall—these range in price, with taller boots costing more. Prices start at about 150 USD at Zappos.

2. Bailey Button Boot

These boots are similar to the classic boot with extra detail. This boot is lined with fur and features fur running down the side with a large single button.

Embellished with a wood-button closure, this plush sheepskin boot is more versatile than everEmbellished with a wood-button closure, this plush sheepskin boot is more versatile than ever

Made from 100% sheepskin, these boots are also available in a variety of colors, with neutrals being the most popular. These boots are said to be a little looser in the ankle while having a more sleek appearance. The Baily Button boots are around 150 USD at Amazon.

3. Bonham Boot III

Ankle boots are a wardrobe essential, and these UGG boots are no exception!

Go for a look that is bold and a little bit rugged with the waterproof leather UGG Bonham Boot IIIGo for a look that is bold and a little bit rugged with the waterproof leather UGG Bonham Boot III

Made from a combination of wool and rubber, they are waterproof with a one-inch heel.

4. Biltmore Chelsea Boot

These men’s boots are similar to the Bonham Boot III and have a very sleek, distinguished look.

A casual performance style for urban environments, this versatile boot features weather-ready innovations like seam-sealed construction and a custom, hollow-core outsole with lightweight foam cushioning and White Spider Rubber that maintains traction in the coldA casual performance style for urban environments, this versatile boot features weather-ready innovations like seam-sealed construction and a custom, hollow-core outsole with lightweight foam cushioning and White Spider Rubber that maintains traction in the cold

The spider rubber outsole provides traction, and the boot is fully waterproof, making these very popular for rainy days.

5. Scuff Slipper

The men’s scuff slippers are among the most popular options for men’s UGGs and great for working from home. They are super soft and plush, keeping feet comfortable and warm.

This smart suede slipper is stamped with subtle branding

Although they are on the pricy side for a pair of slippers, starting at 100 USD, they are known to last years!

6. Clear Mini Ankle Boot

These ankle boots are one of the newest UGG styles. The 100% wool exterior is enclosed in clear modeling, creating a really unique look. They have a strap up the side that features the UGG graphic.

A clear upper emblazoned with bold logo lettering brings a fashion-forward update—along with waterproof protection—to UGG's classic mini bootA clear upper emblazoned with bold logo lettering brings a fashion-forward update—along with waterproof protection—to UGG’s classic mini boot

These boots are fully waterproof, making them the coziest rainboots you can buy! They are available in black, beige, and hot pink, with prices starting at 150 USD at Nordstrom.

7. Tasman Slipper

The Tasman is a cross between a moccasin and a slide. It’s one of those slippers you can wear in your house but could also run out and grab a coffee in.

A slipper for all occasions, both indoors and outside, the best-selling Tasman features a light, durable outsoleA slipper for all occasions, both indoors and outside, the best-selling Tasman features a light, durable outsole

The Tasman features beautiful stitching around the ankle, which has made this one of the most popular UGG styles. Available in both men’s and women’s, these slippers start at about 100 USD at the official UGG store.

8. Ansley Moccasin Slipper

In the Ansley moccasin slippers, your foot is enveloped in soft plush sherpa, and the exterior is a soft suede.

A soft, comfortable, and remarkably durable moccasin slipper is made from water-resistant suede so you can wear it on errands, around the house, or around campusA soft, comfortable, and remarkably durable moccasin slipper is made from water-resistant suede so you can wear it on errands, around the house, or around campus

Reviews rave at how warm these slippers will keep your feet. They have a rubber sole and are available in a number of neutral colors.

9. Fluff Yeah Slide Slipper

The Fluff Yeah slide slipper is one of the most popular slides right now and is available in 35 different colors including animal prints, solids, stripes, and camo.

Fluff Yeah combines slipper and sandal into a cozy statement shoeFluff Yeah combines slipper and sandal into a cozy statement shoe

They are made from sheepskin with a rubber sole and feature an elastic strap with a UGG graphic.

10. Fluff Collar Boot

Recently seen on Hilary Duff, the classic mini fluff collar boot is one of the most popular UGG styles right now. The big fluffy collar is made from sheepskin, and the rest of the boot is suede.

A plush, short shaft of fluffy genuine shearling adds extravagant texture to a fan-favorite bootie updated for a modern lookA plush, short shaft of fluffy genuine shearling adds extravagant texture to a fan-favorite bootie updated for a modern look

These are currently available in black and caribou and are one of the most expensive UGG boots.

11. Neumel Flex Boot

A very popular men’s UGG boot, the Neumel flex boot, has several positive reviews online.

Combining premium materials and effortless style, the Neumel is a timeless boot made of rich suedeCombining premium materials and effortless style, the Neumel is a timeless boot made of rich suede

They have a unique look, similar to a traditional ankle boot but with classic UGG suede and sherpa interior. These boots are available in chestnut, grey, and black.

Celebrities that wear UGGs

Celebs have played a huge role in the success of the brand. First, athletes wore them at the Lillehammer Winter Olympics wore them, and then in 2003, Oprah Winfrey featured them as a part of “Oprah’s Favorite Things” when she gave a pair to every member of the audience and staff.

Following this, UGGs were plastered over the pages of celebrity gossip magazines with pictures of Jennifer Lopez, Paris Hilton, Cameron Diaz, and Blake Lively wearing them. Even fashion gurus Alexa Chung and Andre Leon Talley have spoken about them.

Selma Blair, Jennifer Lopez, and Emily Ratajkowski wear their favorite UGG bootsSelma Blair, Jennifer Lopez, and Emily Ratajkowski wear their favorite UGG boots

UGG has launched a few campaigns marketing the boots to Men. In 2011, Tom Brady, New England Patriots quarterback, was featured in their advertisements, and a Men’s UGG store opened the following year.

Although more women purchase UGGs than men, Leonardo DiCaprio and Rolling Stones guitarist Ronnie Wood has been spotted wearing the brand.

The fact that UGGs have remained so popular for so long is because of their comfort! All their boots and shoes feel like slippers, making them undeniably cozy.

While UGG has remained true to their origins with their classic boot, they continue to release new looks and styles that complement current trends.

Credit: Patricia Schlein / WENN / Emily Ratajkowski

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