From its humble beginnings as a Massachusetts rubber shoe company specializing in galoshes in the early 1900s, Converse has grown into one of the world’s most iconic sneaker brands, with factories around the world.
Kaia Gerber teams her black Converse All Star high tops with an orange blazer, jeans, and baseball cap while out in New York City on September 5, 2019 (Credit: WENN / Instar)
Converse’s most recognizable creation is the Chuck Taylor All Star, first introduced in 1917 as a basketball shoe. More than a century later, the design has transcended its sporty roots to become a global fashion icon—a sneaker that bridges generations, trends, and cultures.
💫 Jump to a Section:
- 1. The Legacy of Converse: From Rubber Boots to Global Sneaker Icon
- 2. Where to Buy Authentic Converse Shoes (and Avoid Counterfeits)
- 3. How to Spot Fake Converse: 10 Authenticity Checks
- 4. Converse Today: The Nike-Owned Brand Loved by Celebrities and Athletes
- 5. The Origin of “Chucks”: How Chuck Taylor Redefined Basketball Shoes
- 6. Keep Your Sneaker Game Strong: More YNS Reads
Affectionately known as “Chucks,” “Chuck Taylors,” “Cons,” or simply “All Stars,” the canvas-and-rubber classic remains one of the best-selling and most instantly recognizable sneakers of all time—a wardrobe staple spotted on everyone from athletes to A-list celebrities.

Chuck Taylor’s versatility resonates with individuals from diverse backgrounds, spanning everyday people to A-list celebrities and global fashion icons. It pairs with just about everything in your closet, whether casual or classy.
👟 Celebrity Converse Moments Worth Exploring
From street-style icons to red-carpet detachments, these celebs show how the timeless Converse Chuck Taylor silhouette effortlessly bridges comfort and style.
- 🧡 Jessica Alba’s metallic low-top Chucks with ripped denim — a relaxed off-duty combo that proves classic kicks + casual staples still make a statement.
- ❤️ Emma Roberts in red Chuck Taylors — showing how this bold colour sneaker pairs seamlessly with both denim and prints.
- 🎬 Jennifer Lopez on set in Chuck Taylors — proof that even full-tilt celebrity work days don’t exclude the humble All-Star.

Unfortunately, along with popularity comes imitation and counterfeit goods. And with the high demand and popularity of Converse All Star, it has become a frequent target of counterfeiting.
Where to Buy Authentic Converse Shoes (and Avoid Counterfeits)
While some shoes are easily recognizable as fake, some skilled counterfeiters make convincing knockoffs.
To avoid falling prey to counterfeiters, the best way is to shop at authorized, reputable retailers. Aside from the Converse official website, you can also purchase on Zappos, Amazon, and Nordstrom.

Before throwing your hard-earned money on a new pair of Converse All Star sneakers, know how to spot fake Converse All Star shoes. Below are easy ways to tell if your Chucks are the real deal:
1. Verify the Retailer: Shop Only from Trusted Stores
The first thing to avoid getting scammed is to check the store you’re buying from. Converse has added a store locator tool to its official website, allowing customers to find authorized retailers nearby.
If you prefer to shop online, you might want to read the seller’s feedback and reviews first.
Also, examine the photos they use, as scammers often steal or edit images to make their products look authentic. Better yet, buy from trusted and established online retailers like Zappos, Amazon, and Nordstrom.
You can also buy Converse shoes on eBay, but read our eBay shopping guide before purchasing to ensure you’re not buying a fake product.
2. Compare Prices to Spot Suspiciously Cheap Deals
The original Converse Chuck Taylors are typically sold for $55 for low-tops and $60 for high-tops. Anything cheaper than that should set off the alarm bell unless it is stated that they are running a promo or the shoes are discounted.
Converse stores and authorized retailers usually offer the best marked-down prices and clearance sales, with discounts up to 75% off the original price. You can also find discounted Converse shoes on sale at Nordstrom Rack.
3. Inspect the Packaging for Branding Accuracy
All fresh, original Converse All Star shoes come in a properly labeled Converse box. It’s a black box with brown stripes around the bottom. Prints of the company’s wordmark logo should be seen on the top, front, and right sides of the lid.

The side of the box should also display information about the shoes, including size, style, and color, along with a barcode and a QR (Quick Response) code. There should also be a print of the All Star shoe sole on the bottom part of the box.
The package also has tissue wrapping and, at times, stuffing paper inside the shoes.
4. Examine the Logo Patch for Authentic Design Details
Authentic high-top Chuck Taylors feature the round logo patch on the inner ankle — not the outer side.
This placement isn’t arbitrary; it was originally designed to provide extra protection and support for athletes’ ankles. Any pair with the patch on the outside is a clear counterfeit.

The signature Converse patch features a crisp white circle stamped in rubber, framed by bold red “CONVERSE ALL STAR” lettering and finished with Chuck Taylor’s navy-blue script and a five-pointed star — a timeless emblem recognized across generations.

Note that this red, white, and blue badge is not used on monochromatic Chuck versions. Instead, monochrome pairs feature the logo in 3D and the same color as the canvas upper.

On low-top All Star sneakers, the Converse All Star logo patch is placed on the tongue.
It is a thin, rectangular canvas fabric, neatly sewn onto the tongue, that reads “CONVERSE” in white against a red background and “ALL STAR” in navy blue, with the star logo separating the two words.
This particular color combination of the badge is only used on the white and natural ivory color versions of the low-top All Star.

The two-tone versions of the All Star sneakers feature the rectangular logo patch in black and white, while the monochromatic pairs have the logo in the same color as the shoes.

5. Check the Heel Logo and Placement
Every Converse Chuck Taylor sneaker has a rubber patch on the heel. This rectangular patch features the same branding as the fabric logo patch on the low-top All Stars.
It is labeled with a small “CONVERSE” lettering on top and “ALL STAR” with a trademark star logo in between on the bottom.

The heel patch’s font color shifts to match the shoe’s design, maintaining a clean, tonal balance.
Authentic pairs feature crisp, straight lettering and a perfectly molded patch that follows the curve of the midsole. Any uneven printing or traces of excess glue along the edges are telltale signs of a counterfeit.

For monochrome versions, the back logos are in 3D.

6. Inspect the Inner Tongue Label and Stitching
Whether low- or high-top, the tongue should have a small patch on the inside. This patch contains information about the shoe’s country of manufacture, model number, size, material, QR code, and a unique serial number for each shoe.
Also, notice the zigzagged stitching around the border of the tongue. If it’s done loosely or crookedly, chances are it’s fake.

7. Evaluate the Toe Caps and Toe Guards
Converse shoes’ distinctive white toe caps must be made of solid rubber material. It should also be positioned straight and parallel to the bottom laces.
Fake Chucks usually have bigger toe cap sizes than genuine All Star shoes. Monochromatic Chuck Taylors, on the other hand, have toe caps that match the canvas.

The rubber toe guards must be solid. It should have diagonal lines at the top, a crisscrossed diamond pattern at the middle, and a smaller diamond pattern at the bottom.
This should be neatly trimmed and bonded to the shoe, with no excess glue anywhere.

8. Look Closely at the Soles for Pattern and Markings
The insoles of Converse All-Star shoes should match the color of the canvas lining.

They should also have the “CONVERSE” wordmark printed in capital letters in navy blue, except for the black monochrome model, which features the insole inscription in white.

Converse All Star sneakers boast a unique waffle-patterned sole. It resembles a combination of various patterns, including diamond shapes, diagonal lines, crisscrossed, and horizontal lines.

Original Converse All Star sneakers also have a tiny part on the outsole that shows the Converse logo. You should see the “CONVERSE ALL STAR” lettering and five-pointed star insignia.
A small hexagonal star should also be in the corner, which is usually missing in counterfeits.

9. Inspect Stitching and Paint for Craftsmanship Quality
All Authentic Converse sneakers feature sturdy stitching on the upper. The stitching is usually white, except for the monochrome and ivory versions, which feature tonal stitching.

The paint on the rubber piping should also be straight and solid. Fake ones are usually faded and uneven.

10. Examine the Eyelets — Matte, Not Glossy
If the eyelets, including the medial eyelets, are polished, they are definitely a knockoff. Authentic Converse All Stars have matte eyelets. They are also neatly aligned on the upper and don’t come off easily.

Converse Today: The Nike-Owned Brand Loved by Celebrities and Athletes
Acquired by Nike in 2003 for $305 million, Converse is now a subsidiary of the American multinational corporation.

Converse offers several main product lines, including the iconic Chuck Taylor All Star, known for its classic canvas-and-leather sneakers.
The Jack Purcell line features sneakers with a distinctive smile design on the toe cap. Converse One Star offers sneakers with a one-star logo, often with a retro-inspired look.
The CONS line is designed for athletes and skateboarders, focusing on durability and performance. Chuck 70 offers a modern take on the classic Chuck Taylor All Star sneakers, often featuring premium materials.
Converse also allows customers to customize Chuck Taylor All Star sneakers, and it frequently collaborates with designers and brands to create limited-edition collections, resulting in unique, sought-after designs.

When Nike acquired Converse, the heritage sneaker brand was generating just over $200 million in annual sales. Two decades later, that figure has soared more than tenfold to $2.08 billion in 2024.
This growth can be attributed to several factors, including Nike’s global reach, marketing expertise, and supply chain efficiencies.
It’s worth noting that Nike’s overall revenue for 2024 was $51.1 billion, with Converse accounting for approximately 4% of that total.
The Meaning Behind the Converse Name
The company is named after its founder, Marquis Mills Converse, who founded the Converse Rubber Shoe Company in February 1908 in Malden, Massachusetts, specializing in galoshes.
Also known as dickersons, gumshoes, rubbers, or overshoes, it is a type of rubber boot that is slipped over shoes to keep them from getting muddy or wet.
Why Marquis Mills Converse Created the Brand
Marquis Mills Converse was an American entrepreneur who founded the Converse Rubber Shoe Company in 1908.
He was inspired to create rubber-soled shoes after he fell down the stairs while wearing slippery shoes. This incident led him to believe that there was a need for footwear with better traction.
The Origin of “Chucks”: How Chuck Taylor Redefined Basketball Shoes
In 1923, a basketball player named Charles H. “Chuck” Taylor walked into Converse’s Chicago office complaining of sore feet.
He was hired to improve an earlier version of the Converse All Stars, released in 1922 as one of the first basketball-specific shoes.
In recognition of his hard work, Taylor’s signature was added to the All-Star patch on the classic, high-topped sneakers in 1932. Since then, they have become known as Chuck Taylor All Stars.
Charles Hollis “Chuck” Taylor worked as a salesman and ambassador for the brand until his death from a heart attack in Port Charlotte, Florida, on June 23, 1969. The design of the Chuck Taylor All Star has remained essentially unchanged since its introduction in the 1920s.
Converse Quick Facts (Q&A)
| Why do Converse shoes have two holes? | Their purpose is to provide ventilation to your feet and they also allow you to get creative with lacing. |
|---|---|
| How can I wash my white Converse shoes? | See our guide showing how to wash white sneakers. |
| Where are Converse produced? | Most of Nike’s shoe factories are located in Asia, including Indonesia, China, Taiwan, India, Thailand, Vietnam, Pakistan, the Philippines, and Malaysia. |
| What is the difference between Chuck Taylors and Converse? | Converse is the name of the company. Chuck Taylor All-Stars or Converse All Stars is a model of casual shoe manufactured by Converse. |
| Where to buy Converse: | We recommend buying Converse at authoried retailers like the official Converse website, Zappos, and Nordstrom. |
Keep Your Sneaker Game Strong: More YNS Reads
Love the story of Converse? Keep exploring the world of classic sneakers and fashion-forward kicks in these curated YNS features:
👟 More Must-Reads for Sneaker & Converse Enthusiasts on Your Next Shoes
- 🌟 From Ruby Slippers to Nike Cortez: The 15 Most Iconic Shoes in Movie History — why timeless silhouettes like Chucks still steal the scene.
- 👟 Women’s Retro Sneakers You Can Still Buy Today — the ultimate roundup of vintage-inspired kicks, including the Chuck Taylor.
- 📈 2025 Shoe Trends You Need to Know — from platform sneakers to reimagined classics.
- 🧥 Comprehensive Shoe Style Guide — YNS’s go-to glossary for every shoe trend and timeless design.
- 📚 How Chunky Sneakers Conquered the Fashion World — exploring how the streetwear era revived staples like the Chuck Taylor.