Jennifer Lopez Turns Her 53rd Birthday Into a Body-Confidence Statement With JLo Body

Jennifer Lopez has long mastered the art of turning personal milestones into cultural moments—and in July 2022, she did it again.

Just days after making headlines for her intimate Las Vegas wedding to Ben Affleck, the global superstar used her 53rd birthday to unveil a new chapter in her beauty empire.

Newlyweds Ben Affleck and Jennifer Lopez share an intimate, behind-the-scenes glimpse from their Las Vegas wedding, capturing the joy of their just-married moment (Credit: On The JLo newsletter)

Revealed directly to subscribers through her On the JLo newsletter, the announcement felt both celebratory and intentional. Framed as a thank-you to the fans who helped build JLo Beauty, Lopez introduced JLo Body—a body-focused extension of her skincare line rooted in confidence, consistency, and self-care at every age.

“So many of you are responsible for the success of JLo Beauty,” she shared. “So today, on my birthday, I want to say thank you.”

“I’ve been developing some really amazing clinically tested skincare for the body over the past year with results you can see and feel,” Jennifer shared. “It is the seriously sexy science I always talk to you about.”

Jennifer Lopez is introducing the JLo Body by JLo Beauty booty balm to her “most loyal fans and subscribers” (Credit: On The JLo newsletter)

A Body-Care Launch Rooted in Confidence—and Cultural Impact

The MTV Generation Award winner went on to introduce the JLo Body by JLo Beauty FIRM + FLAUNT Targeted Booty Balm.

Yes, a balm specifically for the booty. If anyone’s qualified to talk about it, it’s the superstar with the most famous derriere in the world.

Introducing the JLo Body by JLo Beauty FIRM + FLAUNT Targeted Booty Balm (Credit: JLo Beauty’s Instagram)

“You know I had to make a booty balm,” Lopez said. “I want you to flaunt your best assets—yes, I said assets—and feel great doing it.”

As a birthday surprise, she revealed that a limited quantity was released early to subscribers ahead of the official August launch.

Lopez reinforced the message with a striking Instagram photoshoot, pairing the product debut with a broader conversation about body care. “We give so much attention to the skin on our face,” she wrote, “but we sometimes neglect the body.” Creating a targeted body-care routine, she added, felt like the natural next step—starting, fittingly, with the booty.

From Face to Body: The Science Behind JLo Body

The multi-hyphenate star has long gone big for her birthdays—from a PDA-filled vacation with Ben Affleck to a lavish Miami celebration for her milestone 50th birthday. When she turned 47, she famously danced the night away in Brian Atwood heels, wearing a daring Zuhair Murad look that captured her signature confidence.

This year, however, the focus shifted outward—toward her fans and the message of body confidence at every age. In an interview with People, Lopez explained that after developing effective firming and tightening products for the face, expanding into body care felt like a natural evolution for her brand.

Brand research revealed a clear gap: consumers wanted a targeted treatment for the booty—and couldn’t find one on the market. For Lopez, the idea was personal. She has often spoken about watching her mother struggle with cellulite and wishing for an easy fix, while understanding that no true “magic formula” exists.

Instead, by working closely with scientists, Lopez says the team developed a clinically tested formula designed to genuinely improve the appearance of the skin—grounding the product in results rather than promises.

The Formula: Ingredients, Claims & Clinical Intent

According to the JLo Body website, the Booty Balm is designed to visibly firm and hydrate skin while softening the appearance of stretch marks for a smoother, more refined look. The formula blends guarana seed extract, pink pepperslim, squalene, shea butter, and hyaluronic acid—and is free from parabens, mineral oil, phthalates, and sulfates.

“We’re not just taking a random cream and slapping my name on it,” Lopez said. “It works.” Beyond the booty, the balm is intended for any area that could benefit from extra toning and firming, including the arms, waist, and thighs.

A few days earlier, Lopez was already in full celebration mode—stepping out in Los Angeles with her signature mix of off-duty ease and body-confident style.

Jennifer Lopez pairs Otra Virgo sunglasses with Niyama Sol’s Peacock Prism super-flare leggings and The Kooples lace-up platform sneakers while out in Los Angeles on July 20, 2022 (Credit: BauerGriffin / INSTARimages / Cover Images)

“A lot of people invest in skincare for their face, but they don’t invest in self-care and skincare for the body,” Jennifer told People. “I want to normalize taking care of yourself. It’s not a selfish thing. It’s a nourishing thing.”

She added, “If you can’t take care of yourself, you certainly cannot take care of anybody else.”

“Beauty Has No Expiration Date”: J.Lo on Aging, Power, and Self-Care

Jennifer has always been confident in her body, making her a role model for countless people who struggle with the way they look. She encourages everyone to celebrate their natural curves and wear clothes that highlight their figure.

The global icon works hard to maintain her enviable figure, ensuring that she adheres to her exercise regimen. Jennifer also has a skincare routine that allows her ageless beauty to shine.

Jennifer Lopez closes the Versace Spring/Summer 2020 runway at Milan Fashion Week in a dramatic, reimagined version of her iconic green “Jungle Dress,” reviving the plunging silhouette with modern cutouts, a flowing tropical-print train, and unmistakable star power (Credit: Gil-Gonzalez Alain / ABACA / INSTARimages)

“Beauty has no expiration date” has long been Lopez’s personal mantra—a response, she says, to an industry that glorifies youth and too often sidelines women as they age. Growing up, she drew inspiration from icons like Diana Ross, Tina Turner, and Cher, women who, in their 50s, appeared to be coming fully into their own.

Despite being the subject of sexist jokes throughout her career, Lopez has reclaimed that narrative by using her platform to promote self-care, confidence, and body positivity. “I believe you can look and feel amazing and sexy at any age,” she said.

A strong support system—including husband Ben Affleck—has reinforced that outlook. Lopez has shared that he values authenticity above all, a perspective she says makes her feel confident and comfortable in her own skin.

Ben Affleck kisses Jennifer Lopez at the premiere of The Last Duel during the 78th Venice International Film Festival (Credit: MEGA / WENN)

Jennifer proudly declared, “I am the age I am, but I feel amazing and happier than ever.” She said she feels “like I’m just at my halftime right now and just getting started.”

Jennifer Lopez’s Enduring Fashion and Beauty Legacy

From redefining red-carpet glamour to turning everyday street style into headline moments, Jennifer Lopez’s influence on fashion—and footwear—has remained remarkably consistent across decades. Whether she’s closing a Milan runway, launching a beauty empire, or stepping out in off-duty sneakers, each look builds on a visual legacy rooted in confidence, discipline, and unapologetic self-expression.

For a deeper dive into how J.Lo’s style evolution continues to shape pop culture and shoe trends alike, explore some of her most memorable fashion and footwear moments below.